Author

Chief Marketer Staff

  • News Briefs

    BURGER KING CORP: widens its menubut sticks to its “fire-grilled” rootswith a handful of new items. BK will add three varieties of low-fat Fire-Grilled

  • Jim NcNulty Opens StandPoint PR With DM Specialty

    Jim McNulty has launched StandPoint Public Relations in Southborough, MA, a firm specializing in direct marketing. He was previously director of public

  • DMA Tells DMers to Comply With No-Call Registry

    The Direct Marketing Association this morning called on direct marketers to honor the federal do-not-call registry even though a federal judge had ruled

  • Short Cuts

    J. Thomas Presby was appointed to fill a newly created seat on cataloger/retailer Tiffany & Co.’s board of directors. Presby, an advisor and retired partner

  • Direct Hit: Black September

    Most DMers entered last week focused on their fall sales and perhaps getting ready for the DMA conference. By week

  • Smith & Hawken Sales Bloom 49% for Month

    Gardening cataloger/retailer Smith & Hawken reported 36% overall sales growth for August 2003, compared to August 2002. The company also posted a 49%

  • Marketing Customers Open E-Newsletters: Study

    Marketing companies and retailers

  • List and Database News

    Matchup.com Membership Master File Some 63,567 total paid members are included in this list. They paid $24.95 to connect with others who are looking for

  • Bush Signs Telemarketing Bill; DNC List to Begin Wednesday

    President Bush on Monday signed legislation to give the Federal Trade Commission authority to set up a national do-not-call list, but the legality of

  • CompUSA Buys Good Guys

    West Coast electronics retailer and Web marketer Good Guys has entered into a merger agreement with CompUSA. Under the terms of the agreement, each outstanding