Chief Marketer Staff

• Mail Stream: A Report on Incoming Direct Mail

  Lands’ End Kids highlights a few children who have made a difference in the world with its “Born Hero Awards.” The catalog, mailed mid-August, devotes the cover and first few pages to recognize five of those outstanding kids.

• Euro RSCG Worldwide Hires James Heekin as President and COO

  Euro RSCG Worldwide has named James R. Heekin to the newly created position of president and COO. Heekin will be responsible for worldwide operations

• Radisson Tags $5.5 Million Campaign with Points Offer

  Radisson Hotels & Resorts is running a fall promo for loyalty club members as part of its $5.5 million “Stay Your Own Way” ad campaign that broke earlier

• Kellogg’s Executive VP Alan Harris Takes on CMO Role

  Alan F. Harris, Kellogg Co. executive VP and president of Kellogg International, has been named chief marketing and customer officer for the consumer

• List and Database News

  Computer Shopper E-mail CNET Networks Inc. for the first time is releasing the e-mail list of Computer Shopper Magazine. The file is being managed by

• Folgers Rallies to Re-Open Statue of Liberty

  Procter & Gamble last week broke a cause-marketing effort that pairs Folgers coffee with the Statue of Liberty and singer Naomi Judd. The six-month campaign,

• Short Cuts

  Mokrynski & Associates Inc. has hired John Ahern as a senior sales executive in its insert media management division.

• FCC to Enforce National Do-Not-Call Registry

  As the legal tangle over a national Do-Not-Call list continues in the courts, President Bush yesterday signed legislation authorizing the Federal Communications

• Edith Roman Handles Fairchild Publications

  Edith Roman Associates Inc., Pearl River, NY, has assumed list management responsibilities for the Fairchild Publications Master file and eight other

• News Briefs

  BURGER KING CORP: widens its menubut sticks to its “fire-grilled” rootswith a handful of new items. BK will add three varieties of low-fat Fire-Grilled