Chief Marketer Staff
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List and Database News
Computer Shopper E-mail CNET Networks Inc. for the first time is releasing the e-mail list of Computer Shopper Magazine. The file is being managed by
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Judge Stops FCC From Handling No-Call List
The Do Not Call List is on hold again. Yesterday, Supreme Court Justice Stephen G. Breyer declined the telemarketing industry’s request to stop the Federal
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Agencies
McDonald’s Sponsors Tony Hawk Tour
McDonald’s Corp. will sponsor skateboarder Tony Hawk as part of its first global campaign “I’m lovin’ it.” Big Mac gets a presence at Hawk’s 29-city Boom
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Edith Roman Handles Fairchild Publications
Edith Roman Associates Inc., Pearl River, NY, has assumed list management responsibilities for the Fairchild Publications Master file and eight other
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Kellogg’s Executive VP Alan Harris Takes on CMO Role
Alan F. Harris, Kellogg Co. executive VP and president of Kellogg International, has been named chief marketing and customer officer for the consumer
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FTC Halts No-Call Process
The Federal Trade Commission has shut down the national do-not-call list, while legal wrangling continues. “We shut down everything to do with the registry
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Folgers Rallies to Re-Open Statue of Liberty
Procter & Gamble last week broke a cause-marketing effort that pairs Folgers coffee with the Statue of Liberty and singer Naomi Judd. The six-month campaign,
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Arthritis Foundation Taps Merkle Direct
The Arthritis Foundation has selected Merkle Direct Marketing, Inc. to provide direct marketing services. As part of a three-year agreement, the Lanham,
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Mall of America Host Cancer Awareness Promos
The Mall of America will spend October raising awareness and funds for the Breast Cancer Research Foundation. The Bloomington, MN-based mall will sell