Chief Marketer Staff
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Agencies
Radisson’s New $5.5M Effort Includes CRM
Radisson Hotels & Resorts has started a $5.5 million ad campaign to connect to travelers’ individual preferences. Stay Your Own Way is the tagline of
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letters
Picky partner picking The article on Internet promotions made several outstanding observations. However,
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Agencies
Unisys Scores Big With ClearPath Plus Mailing
Unisys pulled a 27% response rate this summer to a 2,500-piece stateside lead-generation mail campaign for a new line of mainframe computers. The budget
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Wientzen Blasts Hartford Courant Story as Unethical
The do-not-call flap took a bizarre new turn yesterday when the Hartford Courant reported that 11 Direct Marketing Association employees, including senior
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FCC Seeks DMA Help With No-Call List; Appeal Filed
The business day passed yesterday with many key issues regarding the Federal Trade Commission’s do-not-call list undecided. Among them was whether the
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products
Be Prepared Sales calls can be hectic. New York City-based Merchandising Workshop Inc. gives the sales team a way to stay organized while rushing from
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Keeping it Real
William Baker was an avid sweepstakes player. Every day after work, he’d troll the Internet for a solid two hours casting his odds. Over the years, the
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Mother, May I?
The children’s market is clearly emerging as a powerful demographic segment for marketers to target. While, historically, children have not been in a
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Agencies
Site Goes Head-to-Head With DRTV
Vedant Rajput has built a profitable business selling products that are staples of DRTV, like the Ronco Showtime Rotisserie, on his Web site Wonderfulbuys.com.