Chief Marketer Staff

• Made For Each Other

  Like too many marriages, the integration of offline and online marketing fails often because of self-interest. Reluctant to put a priority on the union

• Research: worth the investment

  For executives frustrated by low response rates and struggling with expansion in the midst of a sluggish economy, one problem might not be what you know

• E-Dialog Acquires Whitespeed’s E-Mail Unit

  E-Dialog has acquired the e-mail marketing business of Whitespeed. The price was not disclosed. E-Dialog, an e-mail service provider based in Lexington,

• Delia’s Deal Strengthens Alloy

  Alloy hopes to charge up teens’ holiday shopping with promotions that include Delia’s stores. Alloy fielded calls from soft drink, health and beauty care

• Agencies

  The Fine Art of B-to-B Segmenting

  Most people think of spam as a consumer issue. But business-to-business marketers, who had an e-mail bounce-back rate of 17% during this year’s second

• DMers More Likely to Sign Up for DNC List than General Populace: Survey

  Almost 60% of direct marketers surveyed have signed up for the federal or a state’s do-not-call list, according to new research from Direct magazine.

• letters

  Picky partner picking The article on Internet promotions made several outstanding observations. However,

• Mother, May I?

  The children’s market is clearly emerging as a powerful demographic segment for marketers to target. While, historically, children have not been in a

• Agencies

  Judge Dismisses U-Haul Pop-up Suit

  U-Haul International Inc. doesn’t like it when pop-up ads for competitors appear on its Web site. But a federal judge says the truck rental firm will

• Agencies

  How to Make Postal Reform a Reality

  Well, well, well. It seems my last column (Who’s Got a Complaint? Everybody, Sept. 15) struck a raw nerve in some. Shortly after it was published, I received