Chief Marketer Staff

• Can We Sell It? Yes We Can!

  Bob the Builder gets a new crew member this month when an animated Sir Elton John appears in the new HIT Entertainment video, Bob the Builder: A Christmas

• Agencies

  How to Make Postal Reform a Reality

  Well, well, well. It seems my last column (Who’s Got a Complaint? Everybody, Sept. 15) struck a raw nerve in some. Shortly after it was published, I received

• Wientzen Blasts Hartford Courant Story as Unethical

  The do-not-call flap took a bizarre new turn yesterday when the Hartford Courant reported that 11 Direct Marketing Association employees, including senior

• Acquisitions

  CARLON BUYS PEPPERS & ROGERS Carlson Marketing Group announced it will acquire customer strategy consultants Peppers & Rogers Group. Both companies will

• DMers More Likely to Sign Up for DNC List than General Populace: Survey

  Almost 60% of direct marketers surveyed have signed up for the federal or a state’s do-not-call list, according to new research from Direct magazine.

• Agencies

  No Free Pass for B-to-B Firms

  Don’t think you’re free from privacy worries just because you sell to businesses. Contrary to popular belief, B-to-B firms are subject to most privacy

• Schultz Expands Role at Primedia

  Ray Schultz, editorial director of Direct magazine, has taken on the added role of editorial director of Circulation Management magazine. Schultz joined

• List and Database News

  Starcrest of California Within the past 12 months, nearly 2.2 million individuals (mostly female) have made a purchase from this houseware, gifts, fashions,

• Agencies

  States Target Postage

  What do Arnold Schwarzenegger, budget deficits, sales tax legislation and postage have in common? Let’s put it another way: Do you think the Terminator

• Agencies

  letters to the editor

  WRATH OF THE CONSUMER I read with interest Ray Schultz’s editorial on the new consumer (Direct Hit, Sept. 1). I agree with him that the cult of irritation