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Chief Marketer Staff

  • Agencies

    The Fine Art of B-to-B Segmenting

    Most people think of spam as a consumer issue. But business-to-business marketers, who had an e-mail bounce-back rate of 17% during this year’s second

  • Agencies

    Not Easy Being Green

    There’s no argument about the fact that using recycled paper is good for the environment. But for catalogers, it isn’t quite that simple. Despite pressure

  • Research: worth the investment

    For executives frustrated by low response rates and struggling with expansion in the midst of a sluggish economy, one problem might not be what you know

  • A-List Properties

    There’s always next year. Although box office sales, at $3.3 billion, were up 4% from last summer, the pace isn’t matching last year’s overall annual

  • BACK-END AND BELOW-THE-LINE SERVICES

    COVER ART BuzzLetter.com, Lake Mills, WI, is offering brands a way to get involved in personal e-mail without being (too) annoying or intrusive. Consumers

  • Agencies

    How to Make Postal Reform a Reality

    Well, well, well. It seems my last column (Who’s Got a Complaint? Everybody, Sept. 15) struck a raw nerve in some. Shortly after it was published, I received

  • Agencies

    Search and Employ

    When Michael J. Ewing joined Monster as vice president of customer relationship marketing earlier this year, his son Alexander who turns 4 in November

  • Agencies

    Is Your Web Site Spider-Friendly?

    A company’s Web site can make or break a search engine optimization program. Search engine optimization starts when you conceptualize your Web site. If

  • Agencies

    List Marketing Notes

    Yogi Berra once said that you can’t think and hit at the same time. The same might be said of list marketing. Like any other intellectual process, selection

  • Client Side

    Showtime Networks, Inc., New York City, promoted Patrick Burks to executive VP-cable distribution and Tom Hayden to executive VP-direct-to-home. John