Chief Marketer Staff

• Agencies

  Judge Dismisses U-Haul Pop-up Suit

  U-Haul International Inc. doesn’t like it when pop-up ads for competitors appear on its Web site. But a federal judge says the truck rental firm will

• Keeping it Real

  William Baker was an avid sweepstakes player. Every day after work, he’d troll the Internet for a solid two hours casting his odds. Over the years, the

• Agencies

  DIRECT listline

  NEW LISTS African and Hispanic Americans Listdata Management Services Inc. is introducing ethnic files called Affluent African American and Hispanic Communicators.

• Agencies

  How to Make Postal Reform a Reality

  Well, well, well. It seems my last column (Who’s Got a Complaint? Everybody, Sept. 15) struck a raw nerve in some. Shortly after it was published, I received

• Trick or Drink?

  I remember the Halloween of 1955 distinctly. My older brother, Gregory, went as Davy Crockett on the strength of the fact that he owned a coonskin cap

• 15 minutes of fame

  Guess we have to admit it: Andy Warhol was prescient. A generation ago, he foresaw the day when everyone would get their moment in the spotlight, however

• Agencies

  No Free Pass for B-to-B Firms

  Don’t think you’re free from privacy worries just because you sell to businesses. Contrary to popular belief, B-to-B firms are subject to most privacy

• To poll or not to poll?

  A lot of money is spent on consumer promotions every year $233.7 billion according to the 2003 Industry Report, published by PROMO this past April. The

• Agencies

  letters to the editor

  WRATH OF THE CONSUMER I read with interest Ray Schultz’s editorial on the new consumer (Direct Hit, Sept. 1). I agree with him that the cult of irritation

• A-List Properties

  There’s always next year. Although box office sales, at $3.3 billion, were up 4% from last summer, the pace isn’t matching last year’s overall annual