Chief Marketer Staff

• Agencies

  Unisys Scores Big With ClearPath Plus Mailing

  Unisys pulled a 27% response rate this summer to a 2,500-piece stateside lead-generation mail campaign for a new line of mainframe computers. The budget

• FCC Seeks DMA Help With No-Call List; Appeal Filed

  The business day passed yesterday with many key issues regarding the Federal Trade Commission’s do-not-call list undecided. Among them was whether the

• products

  Be Prepared Sales calls can be hectic. New York City-based Merchandising Workshop Inc. gives the sales team a way to stay organized while rushing from

• Keeping it Real

  William Baker was an avid sweepstakes player. Every day after work, he’d troll the Internet for a solid two hours casting his odds. Over the years, the

• Agencies

  Judge Dismisses U-Haul Pop-up Suit

  U-Haul International Inc. doesn’t like it when pop-up ads for competitors appear on its Web site. But a federal judge says the truck rental firm will

• Agencies

  Check and Double Check

  Fake checks are flying through the mails again. We had a couple of relatively check-free years. Then the passed some anti-telemarketing laws. What were

• Trick or Drink?

  I remember the Halloween of 1955 distinctly. My older brother, Gregory, went as Davy Crockett on the strength of the fact that he owned a coonskin cap

• 15 minutes of fame

  Guess we have to admit it: Andy Warhol was prescient. A generation ago, he foresaw the day when everyone would get their moment in the spotlight, however

• List and Database News

  Starcrest of California Within the past 12 months, nearly 2.2 million individuals (mostly female) have made a purchase from this houseware, gifts, fashions,

• Agencies

  States Target Postage

  What do Arnold Schwarzenegger, budget deficits, sales tax legislation and postage have in common? Let’s put it another way: Do you think the Terminator