Chief Marketer Staff

• Thane Direct Canada Names Booth as President

  Thane Direct Canada Inc., a Canadian subsidiary of Thane Direct Group, has named Patricia Booth as president. She replaces Amir Tukulj, who was named

• Agencies

  letters to the editor

  WRATH OF THE CONSUMER I read with interest Ray Schultz’s editorial on the new consumer (Direct Hit, Sept. 1). I agree with him that the cult of irritation

• Delia’s Deal Strengthens Alloy

  Alloy hopes to charge up teens’ holiday shopping with promotions that include Delia’s stores. Alloy fielded calls from soft drink, health and beauty care

• letters

  Picky partner picking The article on Internet promotions made several outstanding observations. However,

• Acquisitions

  CARLON BUYS PEPPERS & ROGERS Carlson Marketing Group announced it will acquire customer strategy consultants Peppers & Rogers Group. Both companies will

• Mother, May I?

  The children’s market is clearly emerging as a powerful demographic segment for marketers to target. While, historically, children have not been in a

• Agencies

  DIRECT listline

  NEW LISTS African and Hispanic Americans Listdata Management Services Inc. is introducing ethnic files called Affluent African American and Hispanic Communicators.

• Agencies

  Search and Employ

  When Michael J. Ewing joined Monster as vice president of customer relationship marketing earlier this year, his son Alexander who turns 4 in November

• Agencies

  Is Your Web Site Spider-Friendly?

  A company’s Web site can make or break a search engine optimization program. Search engine optimization starts when you conceptualize your Web site. If

• Letters to the Editor

  : I agree with respondent, Jim Hall. Not enough has been done by our industry to protect the