Chief Marketer Staff

• Letters to the Editor

  : I agree with respondent, Jim Hall. Not enough has been done by our industry to protect the

• Agencies

  Dave Florence Calls It Quits

  Dave Florence has resigned as CEO of Direct Media Inc., the list company he founded. He will continue as chairman of the board. Larry May, a longtime

• Agency Moves

  Penny Reiss, formerly at Paramount Pictures, to head new business development and promotions at Set Resources, Inc., Santa Monica, CA, a product placement/entertainment

• Agencies

  States Target Postage

  What do Arnold Schwarzenegger, budget deficits, sales tax legislation and postage have in common? Let’s put it another way: Do you think the Terminator

• Drowning in RFPs

  Receiving an RFP is like getting a party invitation it’s flattering. We agency entrepreneurs are eternal optimists, genetically programmed to think this

• Agencies

  DIRECT listline

  NEW LISTS African and Hispanic Americans Listdata Management Services Inc. is introducing ethnic files called Affluent African American and Hispanic Communicators.

• Can We Sell It? Yes We Can!

  Bob the Builder gets a new crew member this month when an animated Sir Elton John appears in the new HIT Entertainment video, Bob the Builder: A Christmas

• Agencies

  How to Make Postal Reform a Reality

  Well, well, well. It seems my last column (Who’s Got a Complaint? Everybody, Sept. 15) struck a raw nerve in some. Shortly after it was published, I received

• Agencies

  No Free Pass for B-to-B Firms

  Don’t think you’re free from privacy worries just because you sell to businesses. Contrary to popular belief, B-to-B firms are subject to most privacy

• Agencies

  Inserts Boost Revenue for Norm Thompson

  Cataloger Norm Thompson increased revenue from insert programs by more than 200% between 2002 and 2003, and by 400% the year before, reported customer