Chief Marketer Staff

• Agencies

  Inserts Boost Revenue for Norm Thompson

  Cataloger Norm Thompson increased revenue from insert programs by more than 200% between 2002 and 2003, and by 400% the year before, reported customer

• Agency Moves

  Penny Reiss, formerly at Paramount Pictures, to head new business development and promotions at Set Resources, Inc., Santa Monica, CA, a product placement/entertainment

• E-Dialog Acquires Whitespeed’s E-Mail Unit

  E-Dialog has acquired the e-mail marketing business of Whitespeed. The price was not disclosed. E-Dialog, an e-mail service provider based in Lexington,

• Agencies

  The Fine Art of B-to-B Segmenting

  Most people think of spam as a consumer issue. But business-to-business marketers, who had an e-mail bounce-back rate of 17% during this year’s second

• Agencies

  Sounds of Success

  The mail brought the knock of a boat on a dock, the whispering tide, the far-off call of a seagoing bird. The sounds were featured on a CD tucked into

• Can We Sell It? Yes We Can!

  Bob the Builder gets a new crew member this month when an animated Sir Elton John appears in the new HIT Entertainment video, Bob the Builder: A Christmas

• Agencies

  Judge Dismisses U-Haul Pop-up Suit

  U-Haul International Inc. doesn’t like it when pop-up ads for competitors appear on its Web site. But a federal judge says the truck rental firm will

• Agencies

  Site Goes Head-to-Head With DRTV

  Vedant Rajput has built a profitable business selling products that are staples of DRTV, like the Ronco Showtime Rotisserie, on his Web site Wonderfulbuys.com.

• products

  Be Prepared Sales calls can be hectic. New York City-based Merchandising Workshop Inc. gives the sales team a way to stay organized while rushing from

• Agencies

  The Moonbeam State

  California has always been known as being, uh, ahead of the curve. And its legislators proved it again over the last couple of months by passing a barrel