Chief Marketer Staff

• FTC Charges Telebrands With False Ab Force Claims

  The Federal Trade Commission has charged Telebrands Corp., TV Savings LLC, and their owner, Ajit Khubani with making false claims regarding the Ab Force

• Pepsi Opts Not to Renew Sponsorship Deal for US Open

  Pepsi will not renew its multi-year deal as the exclusive soft drink sponsor for the US Open Tennis Championships. The deal expires at the end of the

• Live from PROMO Expo: Wal-Mart to Require Tracking Devices on Products

  ChicagoBy 2005, Wal-Mart will require the top 100 manufacturers to tag their products with tracking devices to monitor movement of cases and pallets through

• Frito-Lay Touts Trans Fat Free Chips in New Campaign

  Reacting to intense media coverage of the growing number of overweight children and concerns about trans fatty acids, Frito-Lay yesterday launched a campaign

• Live from PROMO Expo: Washington Mutual Tops PRO Awards

  ChicagoWashington Mutual and Opts Events took the spotlight at PROMO’s PRO Awards ceremony last night, winning Best Overall and Best Idea or Concept awards

• Live From Promo Expo: Wal-Mart to Require Tracking Devices on Products

  By 2005, Wal-Mart will require the top 100 manufacturers to tag their products with tracking devices to monitor movement of cases and pallets through

• Watchdog Group Files Complaints with Feds Over Product Placements

  A watchdog group petitioned Federal authorities Tuesday to look into products and ads embedded in television shows. The group, Commercial Alert, filed

• Schultz Expands Role at Primedia

  Ray Schultz, editorial director of Direct magazine, has taken on the added role of editorial director of Circulation Management magazine. Schultz joined

• List and Database News

  Starcrest of California Within the past 12 months, nearly 2.2 million individuals (mostly female) have made a purchase from this houseware, gifts, fashions,

• Agencies

  No Free Pass for B-to-B Firms

  Don’t think you’re free from privacy worries just because you sell to businesses. Contrary to popular belief, B-to-B firms are subject to most privacy