Chief Marketer Staff
-
Live from PROMO Expo: Wal-Mart Veteran Ponders Retail Landscape
ChicagoRetailers and manufacturers have opposite views of retail marketing, says Paul Higham, retired CMO for Wal-Mart Stores and now principal of consultancy
-
Live from PROMO Expo: Washington Mutual Tops PRO Awards
ChicagoWashington Mutual and Opts Events took the spotlight at PROMO’s PRO Awards ceremony last night, winning Best Overall and Best Idea or Concept awards
-
Pepsi Opts Not to Renew Sponsorship Deal for US Open
Pepsi will not renew its multi-year deal as the exclusive soft drink sponsor for the US Open Tennis Championships. The deal expires at the end of the
-
Live from PROMO Expo: Wal-Mart to Require Tracking Devices on Products
ChicagoBy 2005, Wal-Mart will require the top 100 manufacturers to tag their products with tracking devices to monitor movement of cases and pallets through
-
Live From Promo Expo: Wal-Mart to Require Tracking Devices on Products
By 2005, Wal-Mart will require the top 100 manufacturers to tag their products with tracking devices to monitor movement of cases and pallets through
-
HP Debuts $300 Million Campaign
HP launched a $300 million-plus global consumer marketing campaign yesterday under the banner “You + hp.” The push, the largest in the Palo Alto-based
-
Short Cuts
Scott Schroeder has been promoted to president and CEO of Cohorts. He was previously COO of the Denver consumer marketing firm. Toronto-based Thane Direct
-
List and Database News
Holiday Masterfile This U.K. file of 735,000 holiday travelers have responded to travel offers in newspaper inserts. Selections: Gender, geography, recency,
-
Schultz Expands Role at Primedia
Ray Schultz, editorial director of Direct magazine, has taken on the added role of editorial director of Circulation Management magazine. Schultz joined
-
List and Database News
Starcrest of California Within the past 12 months, nearly 2.2 million individuals (mostly female) have made a purchase from this houseware, gifts, fashions,