Chief Marketer Staff

• List and Database News

  American Marketing Association Members and Subscribers Mail Marketing Inc. has won management of this 22,573-name file of individuals belonging to this

• Letters to the Editor

  Your article highlighted the supreme irony of Weintzen saying,

• Live from PROMO Expo: Washington Mutual Tops PRO Awards

  ChicagoWashington Mutual and Opts Events took the spotlight at PROMO’s PRO Awards ceremony last night, winning Best Overall and Best Idea or Concept awards

• Letters to the Editor

  Re: The Do Not Call List Furor The direct marketer in me feels conflicted with a consumer who despises telemarketing, and the civilian

• Live from PROMO Expo: Wal-Mart to Require Tracking Devices on Products

  ChicagoBy 2005, Wal-Mart will require the top 100 manufacturers to tag their products with tracking devices to monitor movement of cases and pallets through

• Ebay Plans Two Million Piece Mailing for Branded Credit Card

  EBay and MBNA will drop a two million piece direct mail effort next month to promote a new eBay branded MasterCard. The mailing will target eBay users,

• News Briefs

  MAKE: Portland, ME, is a new agency opened by two former Fallon employees Tom Riddle and Dan Bryant.

• HP Debuts $300 Million Campaign

  HP launched a $300 million-plus global consumer marketing campaign yesterday under the banner “You + hp.” The push, the largest in the Palo Alto-based

• Short Cuts

  Scott Schroeder has been promoted to president and CEO of Cohorts. He was previously COO of the Denver consumer marketing firm. Toronto-based Thane Direct

• List and Database News

  Holiday Masterfile This U.K. file of 735,000 holiday travelers have responded to travel offers in newspaper inserts. Selections: Gender, geography, recency,