Chief Marketer Staff

• Letters to the Editor

  Your article highlighted the supreme irony of Weintzen saying,

• Tyco Hires GE Vet for New Ad Position

  Tyco International Ltd. has hired General Electric Co. veteran James Harman to an executive post created for advertising and branding. Harman, 48, will

• Live from PROMO Expo: Wal-Mart Veteran Ponders Retail Landscape

  ChicagoRetailers and manufacturers have opposite views of retail marketing, says Paul Higham, retired CMO for Wal-Mart Stores and now principal of consultancy

• Live From Promo Expo: Wal-Mart to Require Tracking Devices on Products

  By 2005, Wal-Mart will require the top 100 manufacturers to tag their products with tracking devices to monitor movement of cases and pallets through

• Pepsi Opts Not to Renew Sponsorship Deal for US Open

  Pepsi will not renew its multi-year deal as the exclusive soft drink sponsor for the US Open Tennis Championships. The deal expires at the end of the

• Frito-Lay Touts Trans Fat Free Chips in New Campaign

  Reacting to intense media coverage of the growing number of overweight children and concerns about trans fatty acids, Frito-Lay yesterday launched a campaign

• Watchdog Group Files Complaints with Feds Over Product Placements

  A watchdog group petitioned Federal authorities Tuesday to look into products and ads embedded in television shows. The group, Commercial Alert, filed

• FTC Charges Telebrands With False Ab Force Claims

  The Federal Trade Commission has charged Telebrands Corp., TV Savings LLC, and their owner, Ajit Khubani with making false claims regarding the Ab Force

• Live from PROMO Expo: Washington Mutual Tops PRO Awards

  ChicagoWashington Mutual and Opts Events took the spotlight at PROMO’s PRO Awards ceremony last night, winning Best Overall and Best Idea or Concept awards

• HP Debuts $300 Million Campaign

  HP launched a $300 million-plus global consumer marketing campaign yesterday under the banner “You + hp.” The push, the largest in the Palo Alto-based