Chief Marketer Staff

• Tell Us What You Think

  Now it’s your turn to talk. Direct and database survey firm Vente Inc. will be conducting “Beat of the DMA” at this year

• New Snoopy Catalog to Mail In Early 2004

  A new catalog of Snoopy and Peanuts licensed merchandise is slated to mail in early 2004. United Media and Charles M. Schulz Creative Associates have

• Green Equity Acquires FTD

  Floral marketer FTD Inc. has signed an agreement to be acquired by Green Equity Investors IV, LP, an affiliate of Los Angeles-based merchant bank Leonard

• DMA Loath To Give FCC Do-Not-Call List

  The Direct Marketing Association has balked at providing the Federal Communications Commission the telemarketing do-not-call list originally put together

• List and Database News

  American Marketing Association Members and Subscribers Mail Marketing Inc. has won management of this 22,573-name file of individuals belonging to this

• FOXNews.com Taps 24/7 Real Media

  FOXNews.com, the Web site of cable channel Fox News, has tapped 24/7 Real Media Inc. to furnish its Open AdStream Local online ad serving system and its

• Bombay Co. to Market Products on Amazon.com

  The Bombay Co., the home furnishings cataloger and retailer, will sell all Bombay, Bombay KIDS and Bombay Outlet products on Amazon.com, with a branded

• Loose Cannon: Too Soon for TM Hindsight? (Part 1)

  While the legalistic wrangling over the do-not-call list has left its administration technically in limbo, for all practical purposes it’s in place. Does

• Take Direct and Vente’s Pre-DMA Survey

  Have opinions? We want

• Letters to the Editor

  Your article highlighted the supreme irony of Weintzen saying,