Chief Marketer Staff

• MSN to Stop LookSmart’s Search Services

  Microsoft Corp. is ending its licensing agreement to use search engine LookSmart Ltd. on its MSN sites, published reports said. LookSmart will cease furnishing

• Kellogg Stages Marathons for $10 Million Granola Launch

  Kellogg Co. launches Nutri-Grain Granola Bars and Bites this month with an estimated $10 million TV and event campaign. TV spots show commuters in business

• Velocity Sports & Entertainment Hires Three

  Velocity Sports & Entertainment has hired three associates. David Burns will join the FedEx account team, which handles such properties as the NFL, PGA

• Readers: Take Direct and Vente’s Pre-DMA Survey

  Now it’s your turn to talk. Direct and database survey firm Vente Inc. will be conducting “Beat of the DMA” at this year’s annual Direct Marketing Association

• Burger King Dresses Hamtaro for Halloween

  Burger King Corp. is serving hamsters for Halloween. BK’s tie-in with Cartoon Network’s hit Hamtaro stars the show’s hamster characters in a month-long

• Ebay Plans 2 Million Piece Mailing for Branded Credit Card

  (Direct Newsline)EBay and MBNA will drop a 2-million piece direct mail effort next month to promote a new eBay branded MasterCard. The mailing will target

• Dr Pepper Lays Out Big Marketing Plans for ’04

  Dr Pepper plans to increase its growth with a new marketing plan backed by “ample” resources, the soft drink giant said. Next year’s increased marketing

• DMA to Start Environment Committee

  The Direct Marketing Association (The DMA) is seeking individuals from its member companies to serve on an Environmental Advisory Committee. “Because

• Court Allows FTC to Run DNC List – For Now

  The Federal Trade Commission will be allowed to administer the national do-not-call list while the U.S. Court of Appeals in Denver determines whether

• News Briefs

  NICKELODEON: has promoted Leigh Anne Brodsky, whose leadership as senior VP-consumer products at Nickelodeon has helped grow the network’s multibillion