Chief Marketer Staff

• Short Cuts

  WPP Group has acquired a 65% interest in MDM Mungenast Dialog Marketing, a direct marketing agency based in Stuttgart, Germany, MDM

• CMP Announces New E-mail Program

  CMP is releasing a new e-mail product, Business Technology Alert, and has chosen e-PostDirect to manage the list and the program. Business Technology

• Smith & Hawken Launches Wholesale Unit

  Smith & Hawken, the garden supplies cataloger and retailer, has entered the wholesale business. The firm

• Equity Firm Buys Stylin’ Concepts

  (Catalog Age) New York-based private equity firm The Riverside Co. has acquired Stylin’ Concepts, an Independence, OH-based cataloger of parts and accessories

• List and Database News

  Luxurious Pashminas Fasano and Associates has been named manager of the Luxurious Pashminas buyers

• Ebay Plans 2 Million Piece Mailing for Branded Credit Card

  (Direct Newsline)EBay and MBNA will drop a 2-million piece direct mail effort next month to promote a new eBay branded MasterCard. The mailing will target

• Dr Pepper Lays Out Big Marketing Plans for ’04

  Dr Pepper plans to increase its growth with a new marketing plan backed by “ample” resources, the soft drink giant said. Next year’s increased marketing

• Velocity Sports & Entertainment Hires Three

  Velocity Sports & Entertainment has hired three associates. David Burns will join the FedEx account team, which handles such properties as the NFL, PGA

• List and Database News

  Signatures

• Short Cuts

  AmeriScript Inc., a national pharmacy network that provides prescription drug services to self-funded employers, has tapped Drugstore.com Inc., to provide