Chief Marketer Staff

• CMP Announces New E-mail Program

  CMP is releasing a new e-mail product, Business Technology Alert, and has chosen e-PostDirect to manage the list and the program. Business Technology

• Short Cuts

  WPP Group has acquired a 65% interest in MDM Mungenast Dialog Marketing, a direct marketing agency based in Stuttgart, Germany, MDM

• Smith & Hawken Launches Wholesale Unit

  Smith & Hawken, the garden supplies cataloger and retailer, has entered the wholesale business. The firm

• Equity Firm Buys Stylin’ Concepts

  (Catalog Age) New York-based private equity firm The Riverside Co. has acquired Stylin’ Concepts, an Independence, OH-based cataloger of parts and accessories

• Snapple to Launch in Mexico

  Betancourt Beker Euro RSCG has been assigned the launch of Cadbury Schweppes’ Snapple beverage in Mexico. Snapple will be available in Mexico’s major

• Firms Said to Vie for Shuttered Lettershop

  Several companies were negotiating to purchase Morrow/Macke Inc. after the lettershop closed down earlier this week and laid off 115 people, according

• Stagnant DM Employment Arena Favors Analysts and Statisticians

  While hiring trends are mostly flat within the direct marketing field, market analysts and statisticians will have an easier time than most in finding

• Range Online Media Acquires Search Engine Optimizer ZenHits

  Range Online Media, Fort Worth, TX, has acquired Zenhits, a New York-based search engine optimization firm. The acquisition will allow Range to enhance

• Readers: Take Direct and Vente’s Pre-DMA Survey

  Now it’s your turn to talk. Direct and database survey firm Vente Inc. will be conducting “Beat of the DMA” at this year’s annual Direct Marketing Association

• List and Database News

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