Chief Marketer Staff

• Loose Cannon: Too Soon for TM Hindsight? (Part 2)

  Listen closely, and the consumers who registered more than 50 million telephone numbers with the federal do-not-call list sound like an overly tired parent.

• USPS to Test Decontamination System at NJ Facility

  The U.S. Postal Service was set to begin limited test of its anthrax decontamination system at its Trenton Processing and Distribution Center in Hamilton

• Indiana Cracks Down on MO Pharmacy Operation

  The Indiana Board of Pharmacy has given a stern warning to a local outfit it believes is illegally running a mail order pharmacy which sells prescription

• Federated Reports October Sales Gains

  Federated Department Stores Inc. reported total sales of $1.4 billion for the five weeks ended Oct. 4, up 3% from $1.314 billion last year. For the year

• Lorraine Zitone, Longtime DMA Employee, Dies

  Lorraine Zitone, director of the president’s office and coordinator of board activities for the Direct Marketing Association, died Thursday, the Direct

• ALC to Manage The Week and Blender Sub Files

  Dennis Publishing has chosen American List Counsel to manage the subscriber files of The Week and Blender. The Week, reaches a 40-something audience of

• ValueClick to Acquire Commission Junction

  ValueClick Inc., an online marketing services provider, will acquire Commission Junction, an affiliate marketing technology and services company, for

• Short Cuts

  E-mail marketing company Mindshare Design has changed its name to Savicom. The change

• Neiman Marcus Posts 15.7% Revenue Increase

  The Neiman Marcus Group Inc. reported revenue of $345 million for the five weeks ended Oct. 4, up 15.7% from $298 million last year. The Dallas firm also

• Aussie Group to Fight Junk Mail in U.K.

  Planet Ark will be helping to publicize the option of using the U.K. Direct Marketing Association’s Mailing Preference Service, which the public can register