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Chief Marketer Staff

  • ALC to Manage The Week and Blender Sub Files

    Dennis Publishing has chosen American List Counsel to manage the subscriber files of The Week and Blender. The Week, reaches a 40-something audience of

  • USPS to Test Decontamination System at NJ Facility

    The U.S. Postal Service was set to begin limited test of its anthrax decontamination system at its Trenton Processing and Distribution Center in Hamilton

  • Fingerhut Taps Group 1

    Fingerhut Direct has tapped Group 1 Software to refresh and consolidate its customer data. The Minnetonka, MN direct marketer will use Group 1’s Code-1

  • Aussie Group to Fight Junk Mail in U.K.

    Planet Ark will be helping to publicize the option of using the U.K. Direct Marketing Association’s Mailing Preference Service, which the public can register

  • ValueClick to Acquire Commission Junction

    ValueClick Inc., an online marketing services provider, will acquire Commission Junction, an affiliate marketing technology and services company, for

  • Short Cuts

    E-mail marketing company Mindshare Design has changed its name to Savicom. The change

  • AIM Releases E-Mail Marketing Guidelines

    Marketers should only send bulk commercial e-mail to recipients with whom they have a prior business or personal relationship, or when permission has

  • List and Database News

    Handsome Rewards MKTG Services is offering updated counts on this file of 260,233 last-12-month buyers from this program. The source is direct mail. Selections:

  • List and Database News

    Convergence Physicians Plus This multi-sourced list consists of physicians, dentists, pharmacists, psychologists, psychiatrists, chiropractors and other

  • Permission-Based B-to-B Top-Priced Lists: Survey

    Permission-based e-mail business-to-business is the highest priced list rental category, with an October 2003 straight average price of $279 per thousand,