Chief Marketer Staff

• Live From Orlando: ‘A Perfect Storm’

  The head of the Direct Marketing Association pulled no punches in his keynote address yesterday.

• Live From Orlando: Direct Hit

  In some ways, this conference resembles the one that occurred in Chicago two years ago. That one was dominated by 9/11 and the anthrax attack. People

• Live From Orlando: Pushing the Envelope

  Oh, some may grouse at the location of this year

• Smith & Wesson Debuts Clothing and Décor Catalog

  Smith & Wesson Holding Corp., parent of the handgun manufacturer, has begun mailing out several hundred thousand copies of Crossings, a book that will

• Online Fraud Rising, Says Study

  Fraudulent online transactions are growing rapidly and are coming more and more from abroad, according to a survey by VeriSign Inc. The study reported

• Live From Orlando: Citizen Tom

  Tom Brokaw didn

• Live from Orlando: Experian Debuts Two B-to-B Products

  Experian Business Information Solutions has launched two new tools

• What The Customer Wants

  Marketers are facing a panoply of regulatory challenges, thanks to legislative efforts such as the do-not-call list and anti-spam laws. At our first agency

• List and Database News

  Central Park Conservancy Donors This new file contains the names of42,000 active donors to this organization that’s devoted to keeping up New York City’s

• Email

  Short Cuts

  E-mail provides the greatest return on investment of any medium, especially when sent to customers, according to a new response rate survey from the DMA.