Chief Marketer Staff

• What The Customer Wants

  Marketers are facing a panoply of regulatory challenges, thanks to legislative efforts such as the do-not-call list and anti-spam laws. At our first agency

• Smith & Wesson Debuts Clothing and Décor Catalog

  Smith & Wesson Holding Corp., parent of the handgun manufacturer, has begun mailing out several hundred thousand copies of Crossings, a book that will

• Live From Orlando: Trade Groups Issue E-Mail Guidelines

  Three leading advertising trade groups, including the Direct Marketing Association, have agreed on guidelines for use of e-mail. Designed to improve the

• List and Database News

  Credit Scores This brand new file contains more than 7.5 million individuals with known credit scores within the last year. The sources are the three

• Alliance Capital Taps Data Warehouse

  Alliance Capital Partners, Jacksonville, FL., has a tapped Data Warehouse Corp. to provide direct mail lead generation, teleservices and database marketing

• Live from Orlando: Melissa Data Releases IP2Location

  Melissa Data has released IP2Location, a database product that enables Web sites to identify the geographic location of their visitors using IP addresses.

• List and Database News

  Central Park Conservancy Donors This new file contains the names of42,000 active donors to this organization that’s devoted to keeping up New York City’s

• Live From Orlando: Another CRM Saab story

  Two years ago, Saab examined its prospect market, and realized that it could not outspend its much larger competitors in general advertising outreach.

• Short Cuts

  Influent Inc., formerly Interactive Teleservices Corp, has launched its first offshore call center in Manila, Philippines. The center offers 225 full-service

• Live from Orlando: We Got the Beat

  Direct and Vente are taking the Beat of the DMA at this year