Chief Marketer Staff

• Agencies

  Meeting Your ROI Objectives

  The wide range of payment models used for online advertising often causes a tremendous amount of confusion for advertisers trying to determine their return

• Agencies

  Warner Bros. and Burger King Partner in International Promo

  Warner Bros. Consumer Products and Burger King have partnered to promote Warner Bros. and BK partner to promote release of Back in Action Warner Bros.

• Discovery Networks to put a New Spin on The Health Network

  Discovery Networks, U.S. will relaunch The Health Network in January 2004 with new programming that includes exercise and wellness series and specials.

• Agencies

  A More Effective Path

  If someone had told the forefathers of direct marketing there would be a day when it will no longer be necessary to spend money to guess who might be

• Live from Orlando: The DMA May Sue Over California Spam Law

  (Direct Newsline)The Direct Marketing Association is considering a legal challenge to the new California spam law, SB 186, by state Sen. Kevin Murray

• Agencies

  Insert Marketers Say They’re Poised for Growth

  The current climate of declining postal response rates combined with a soft economy is making package inserts, catalog blow-ins and other such vehicles

• Agencies

  CI Host Sues AOL for Blocking E-mail

  Who says you can’t retaliate against an Internet service provider? CI Host has filed a lawsuit against America Online for allegedly blocking its e-mail.

• USPS Seeks to Build Mail Irradiation Facility in Washington

  The U.S. Postal Service next week will begin exploring the feasibility of constructing a postal-owned mail irradiation facility in the Washington, DC.

• Agencies

  Privacy: The Federal-State Data War

  By the time you read this, the Fair Credit Reporting Act Limited Pre-emption bill might just be on President Bush’s desk awaiting a ceremonial signature.

• Agencies

  What’s a Keyword Worth?

  Stuart Larkins is vice president of media at Performics, a Chicago-based online marketing services firm specializing in customer acquisition for multichannel