Chief Marketer Staff, Author at Chief Marketer

Techno Bazaar

Direct marketers can perhaps be forgiven if they’re getting just a little jaded. Two years ago, many still saw the magic in cookies, search engine marketing

Traffix Reports 400% Income Surge

Traffix, Inc. reported net income of $662,000 for its third quarter, up 400% from $108,000 last year. The online marketing and database management company

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Older and Wiser, and Savvier to Boot

At the stroke of midnight on Jan. 1, 2005, Generation Xers will start to turn 40. The generation that followed the post-World War II fertility boom that

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The Real-Deal Catalog

Using real women as models and asking inbound callers to carol for trinkets are among the ways women’s sporting apparel cataloger Title 9 gets consumers

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View From the Top

When Direct gathered six of the industry’s top DR agency honchos in one room for our first annual direct marketing agency roundtable, we weren’t quite

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What’s Next?

Three full years have elapsed since the dot-com collapse, but DMers are as obsessed as ever with online marketing. As well they should be, for many firms

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Meanwhile, Back in California

The California privacy circus continued last month when Gov. Gray Davis signed several pieces of legislation into law. He also sent a letter to the two

Live from Orlando: Nonprofit Responses Soar

(Direct Newsline)Direct marketing is now a weapon of choice for every sort of marketer. The reason is simple: DM performs, according to a new study on

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Anti-Spam Maven

Spam has become a topic of public debate over the last few months on Capitol Hill. Consumers and e-mail marketers are thrashing out issues to find common

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Call of the Wild

The furor surrounding the federal do-not-call list took on the air of a French farce in late September, as direct marketers watched the government flip-flop