Chief Marketer Staff, Author at Chief Marketer

Consumers Favor Do-Not-Spam Registry: Survey

Sen. Charles Schumer (D-N.Y.) has renewed his offensive against junk e-mail, citing a new survey that says 75% of the nation’s Internet users want a national

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Expounding on Expanding

What do marketers want from their customer relationship management service vendors limited, but best-of-breed offerings, or one-stop shops? To a certain

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Multimedia Strategy Helps Sure Fit

A multimedia effort combining print, television, catalogs and retail promotion has helped slipcover maker Sure Fit brand its own products so that they

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Meanwhile, Back in California

The California privacy circus continued last month when Gov. Gray Davis signed several pieces of legislation into law. He also sent a letter to the two

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British Airways Lifts Off B-to-B Effort

British Airways launched a $1 million online and direct response print effort in September to attract business class passengers to the airline’s flights.

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Bonding Click by Click

Successful database marketing has always been based on communications. There is no point in building and maintaining a database unless you use it to create

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Black September

Most DMers entered the week of Sept. 22 focused on their fall sales and perhaps getting ready for the DMA conference. By week’s end, their field was in

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Sweeps Weeks

Pfizer Inc. has started a three-month promotion geared toward getting pharmaceutical users to return to its Pfizer for Living Web site (www.pfizerforliving.com).

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Anti-Spam Maven

Spam has become a topic of public debate over the last few months on Capitol Hill. Consumers and e-mail marketers are thrashing out issues to find common

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Software Firm Tweaks Rivals in New Campaign

ACCPAC International Inc., a developer of accounting and customer service software, has launched a $10 million campaign to generate leads and poke fun