Chief Marketer Staff

• Agencies

  A More Effective Path

  If someone had told the forefathers of direct marketing there would be a day when it will no longer be necessary to spend money to guess who might be

• Agencies

  Call of the Wild

  The furor surrounding the federal do-not-call list took on the air of a French farce in late September, as direct marketers watched the government flip-flop

• Agencies

  A Sample Ain’t Ample

  A friend with whom I’d worked before on direct response projects called me. Got a big deal working, but the guy wants to see some samples. My snorted

• Traffix Reports 400% Income Surge

  Traffix, Inc. reported net income of $662,000 for its third quarter, up 400% from $108,000 last year. The online marketing and database management company

• Agencies

  letters to the editor

  ENOUGH ALREADY Animus, platimus. Today’s young adults are faced with 200-plus cable television networks, 5,500 consumer magazine titles, 10,500 radio

• Agencies

  A Lion and a Pussycat

  When 2003 comes to an end, I hope somebody will take the time to note the recent passing of a postal legend. Morris Biller served for as long as any postmaster

• Agencies

  Older and Wiser, and Savvier to Boot

  At the stroke of midnight on Jan. 1, 2005, Generation Xers will start to turn 40. The generation that followed the post-World War II fertility boom that

• Agencies

  Meeting Your ROI Objectives

  The wide range of payment models used for online advertising often causes a tremendous amount of confusion for advertisers trying to determine their return

• Agencies

  Multimedia Strategy Helps Sure Fit

  A multimedia effort combining print, television, catalogs and retail promotion has helped slipcover maker Sure Fit brand its own products so that they

• Discovery Networks to put a New Spin on The Health Network

  Discovery Networks, U.S. will relaunch The Health Network in January 2004 with new programming that includes exercise and wellness series and specials.