Chief Marketer Staff

• Agencies

  Anti-Spam Maven

  Spam has become a topic of public debate over the last few months on Capitol Hill. Consumers and e-mail marketers are thrashing out issues to find common

• Agencies

  Techno Bazaar

  Direct marketers can perhaps be forgiven if they’re getting just a little jaded. Two years ago, many still saw the magic in cookies, search engine marketing

• Agencies

  Canadian Scammers Settle FTC Charges

  The Federal Trade Commission, with assistance from Canadian law enforcement officials, has settled two cases against Canadian telemarketing scam operations

• Judge Orders P&G to Revise Promo Materials for Prilosec

  A federal judge in New York City last month ordered Procter & Gamble to halt ads for its new over-the-counter heartburn medicine, saying the slogan used

• Agencies

  What’s Next?

  Three full years have elapsed since the dot-com collapse, but DMers are as obsessed as ever with online marketing. As well they should be, for many firms

• Agencies

  McDonald’s Plays Monopoly Againwith Best Buy

  McDonald’s Corp. today launches Best Chance Monopoly with electronics retailer Best Buy as partner for the four-week game. Prizes include cash ($50 to

• Agencies

  Just for You

  Everyone has a story to share when it comes to sloppy direct mail customization. The Electronic Document Systems Foundation reports digital bloopers such

• Live from Orlando: Nonprofit Responses Soar

  (Direct Newsline)Direct marketing is now a weapon of choice for every sort of marketer. The reason is simple: DM performs, according to a new study on

• Agencies

  News briefs/directmag.com

  9/25 A SECOND FEDERAL JUDGE weighed in against the Federal Trade Commission’s do-not-call registry, saying it violates free-speech protections. U.S. District

• MailNet, Nissi Team Up for Church Marketing

  Mailnet Services Inc., Nashville, TN, has teamed up with J.Nissi Corp. to launch a national program to allow churches to automate their marketing and