Chief Marketer Staff
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Agencies
Vermont Teddy Bears Down on Gift Market
Despite its slogan that it is the creative alternative to flowers, Vermont Teddy Bear entered the blooms business in August by acquiring Calyx & Corolla.
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Agencies
Canadian Scammers Settle FTC Charges
The Federal Trade Commission, with assistance from Canadian law enforcement officials, has settled two cases against Canadian telemarketing scam operations
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List and Database News
Mrs. Fields Gourmet Gifts These 78,179 individuals have purchased chocolate chip cookies and other baked goods through this catalog. The source is direct
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Traffix Reports 400% Income Surge
Traffix, Inc. reported net income of $662,000 for its third quarter, up 400% from $108,000 last year. The online marketing and database management company
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Agencies
Amazon.com Opens Packages for Sampling Opportunities
Amazon.com next month begins selling sampling space in its U.S. packages. Starting Nov. 17, advertisers can put samples or inserts in as many as 2.5 million
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Agencies
Warner Bros. and Burger King Partner in International Promo
Warner Bros. Consumer Products and Burger King have partnered to promote Warner Bros. and BK partner to promote release of Back in Action Warner Bros.
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Discovery Networks to put a New Spin on The Health Network
Discovery Networks, U.S. will relaunch The Health Network in January 2004 with new programming that includes exercise and wellness series and specials.
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Agencies
A More Effective Path
If someone had told the forefathers of direct marketing there would be a day when it will no longer be necessary to spend money to guess who might be
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Agencies
Just for You
Everyone has a story to share when it comes to sloppy direct mail customization. The Electronic Document Systems Foundation reports digital bloopers such