Chief Marketer Staff

• Agencies

  Expounding on Expanding

  What do marketers want from their customer relationship management service vendors limited, but best-of-breed offerings, or one-stop shops? To a certain

• Agencies

  What’s Next?

  Three full years have elapsed since the dot-com collapse, but DMers are as obsessed as ever with online marketing. As well they should be, for many firms

• Agencies

  Bonding Click by Click

  Successful database marketing has always been based on communications. There is no point in building and maintaining a database unless you use it to create

• Agencies

  Black September

  Most DMers entered the week of Sept. 22 focused on their fall sales and perhaps getting ready for the DMA conference. By week’s end, their field was in

• Agencies

  McDonald’s Plays Monopoly Againwith Best Buy

  McDonald’s Corp. today launches Best Chance Monopoly with electronics retailer Best Buy as partner for the four-week game. Prizes include cash ($50 to

• Agencies

  News briefs/directmag.com

  9/25 A SECOND FEDERAL JUDGE weighed in against the Federal Trade Commission’s do-not-call registry, saying it violates free-speech protections. U.S. District

• Agencies

  Insert Marketers Say They’re Poised for Growth

  The current climate of declining postal response rates combined with a soft economy is making package inserts, catalog blow-ins and other such vehicles

• Agencies

  CI Host Sues AOL for Blocking E-mail

  Who says you can’t retaliate against an Internet service provider? CI Host has filed a lawsuit against America Online for allegedly blocking its e-mail.

• USPS Seeks to Build Mail Irradiation Facility in Washington

  The U.S. Postal Service next week will begin exploring the feasibility of constructing a postal-owned mail irradiation facility in the Washington, DC.

• Live from Orlando: Nonprofit Responses Soar

  (Direct Newsline)Direct marketing is now a weapon of choice for every sort of marketer. The reason is simple: DM performs, according to a new study on