Chief Marketer Staff
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letters to the editor
ENOUGH ALREADY Animus, platimus. Today’s young adults are faced with 200-plus cable television networks, 5,500 consumer magazine titles, 10,500 radio
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Software Firm Tweaks Rivals in New Campaign
ACCPAC International Inc., a developer of accounting and customer service software, has launched a $10 million campaign to generate leads and poke fun
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GADGETS For GIRLS
The sex product market has always been geared toward heavy-breathing guys. MyPleasure.com is different in that it targets women. It offers vibrators and
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A Lion and a Pussycat
When 2003 comes to an end, I hope somebody will take the time to note the recent passing of a postal legend. Morris Biller served for as long as any postmaster
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A Database for Bacchus
The Skalli family hopes that its 20% to 30% growth mandate will have American wine drinkers seeing red specifically, the Cabernet Sauvignons or Merlots
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Contextual Ad Market to Hit $5 Billion by 2006
The “contextual” advertising market will reach $5 billion by 2006, as more providers continue to jump on the bandwagon as companies gravitate toward more
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Great Expectations
Each year, members of our industry head off to the Direct Marketing Association’s annual conference with a different set of expectations. In the late
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McDonald’s Plays Monopoly Againwith Best Buy
McDonald’s Corp. today launches Best Chance Monopoly with electronics retailer Best Buy as partner for the four-week game. Prizes include cash ($50 to
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CI Host Sues AOL for Blocking E-mail
Who says you can’t retaliate against an Internet service provider? CI Host has filed a lawsuit against America Online for allegedly blocking its e-mail.