Chief Marketer Staff, Author at Chief Marketer

What’s a Keyword Worth?

Stuart Larkins is vice president of media at Performics, a Chicago-based online marketing services firm specializing in customer acquisition for multichannel

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A Sample Ain’t Ample

A friend with whom I’d worked before on direct response projects called me. Got a big deal working, but the guy wants to see some samples. My snorted

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Breaking Through

Sending an e-mail marketing campaign is one thing. Thanks to spam filters and consumer overload, getting those messages to their intended recipients and

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Privacy: The Federal-State Data War

By the time you read this, the Fair Credit Reporting Act Limited Pre-emption bill might just be on President Bush’s desk awaiting a ceremonial signature.

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The Real-Deal Catalog

Using real women as models and asking inbound callers to carol for trinkets are among the ways women’s sporting apparel cataloger Title 9 gets consumers

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Older and Wiser, and Savvier to Boot

At the stroke of midnight on Jan. 1, 2005, Generation Xers will start to turn 40. The generation that followed the post-World War II fertility boom that

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Techno Bazaar

Direct marketers can perhaps be forgiven if they’re getting just a little jaded. Two years ago, many still saw the magic in cookies, search engine marketing

Discovery Networks to put a New Spin on The Health Network

Discovery Networks, U.S. will relaunch The Health Network in January 2004 with new programming that includes exercise and wellness series and specials.

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Multimedia Strategy Helps Sure Fit

A multimedia effort combining print, television, catalogs and retail promotion has helped slipcover maker Sure Fit brand its own products so that they

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Raising a Glass to E-mail Newsletters

Merryvale Vineyards LLC has discovered that e-mail is the best way to intensify its relationship with consumers and keep them tasting and buying. Plus,