Chief Marketer Staff

• Agencies

  Enterprise Goes Forth

  When MobilePlanet, a mobile computing and wireless products reseller, launched MobilePlanet Enterprise its business-to-business endeavor (www.mobileplanet.biz)

• Agencies

  Just for You

  Everyone has a story to share when it comes to sloppy direct mail customization. The Electronic Document Systems Foundation reports digital bloopers such

• Agencies

  Meanwhile, Back in California

  The California privacy circus continued last month when Gov. Gray Davis signed several pieces of legislation into law. He also sent a letter to the two

• Agencies

  Breaking Through

  Sending an e-mail marketing campaign is one thing. Thanks to spam filters and consumer overload, getting those messages to their intended recipients and

• Agencies

  The Fable of the Inflatable Marketer

  This is a story about direct mail and money, designed to educate and entertain. The reader has my guarantee that every single word in it is absolutely

• Agencies

  Anti-Spam Maven

  Spam has become a topic of public debate over the last few months on Capitol Hill. Consumers and e-mail marketers are thrashing out issues to find common

• Agencies

  The Real-Deal Catalog

  Using real women as models and asking inbound callers to carol for trinkets are among the ways women’s sporting apparel cataloger Title 9 gets consumers

• Agencies

  Say Goodbye to Vertical Integration

  The word on the street is that vertical integration is out. That probably means all those plans you had for growing your catalog business by throwing

• Visa, Disney Let Kids Stay Free

  Visa USA and The Walt Disney Co. are running the second promo in their 10-month-old marketing alliance. The Kids Stay and Play Free offer gives Visa cardholders

• Agencies

  Amazon.com Opens Packages for Sampling Opportunities

  Amazon.com next month begins selling sampling space in its U.S. packages. Starting Nov. 17, advertisers can put samples or inserts in as many as 2.5 million