Chief Marketer Staff

• Agencies

  A Lion and a Pussycat

  When 2003 comes to an end, I hope somebody will take the time to note the recent passing of a postal legend. Morris Biller served for as long as any postmaster

• Agencies

  Meeting Your ROI Objectives

  The wide range of payment models used for online advertising often causes a tremendous amount of confusion for advertisers trying to determine their return

• Agencies

  letters to the editor

  ENOUGH ALREADY Animus, platimus. Today’s young adults are faced with 200-plus cable television networks, 5,500 consumer magazine titles, 10,500 radio

• Agencies

  GADGETS For GIRLS

  The sex product market has always been geared toward heavy-breathing guys. MyPleasure.com is different in that it targets women. It offers vibrators and

• Visa, Disney Let Kids Stay Free

  Visa USA and The Walt Disney Co. are running the second promo in their 10-month-old marketing alliance. The Kids Stay and Play Free offer gives Visa cardholders

• Agencies

  Amazon.com Opens Packages for Sampling Opportunities

  Amazon.com next month begins selling sampling space in its U.S. packages. Starting Nov. 17, advertisers can put samples or inserts in as many as 2.5 million

• Agencies

  Great Expectations

  Each year, members of our industry head off to the Direct Marketing Association’s annual conference with a different set of expectations. In the late

• Agencies

  A Database for Bacchus

  The Skalli family hopes that its 20% to 30% growth mandate will have American wine drinkers seeing red specifically, the Cabernet Sauvignons or Merlots

• Agencies

  What’s Next?

  Three full years have elapsed since the dot-com collapse, but DMers are as obsessed as ever with online marketing. As well they should be, for many firms

• Agencies

  McDonald’s Plays Monopoly Againwith Best Buy

  McDonald’s Corp. today launches Best Chance Monopoly with electronics retailer Best Buy as partner for the four-week game. Prizes include cash ($50 to