Chief Marketer Staff, Author at Chief Marketer

Deluxe Reports Slight Increase in Third-Quarter Income

Deluxe Corp., the check printing company, reported third-quarter net income of $58 million, compared to $53 million during the same quarter in 2002. Third-quarter

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Hit ‘Em Where They Work

In today’s budget-conscious environment, it’s not surprising that Webinars are becoming increasingly popular as a sales lead-generation and corporate

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Techno Bazaar

Direct marketers can perhaps be forgiven if they’re getting just a little jaded. Two years ago, many still saw the magic in cookies, search engine marketing

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letters to the editor

ENOUGH ALREADY Animus, platimus. Today’s young adults are faced with 200-plus cable television networks, 5,500 consumer magazine titles, 10,500 radio

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A Lion and a Pussycat

When 2003 comes to an end, I hope somebody will take the time to note the recent passing of a postal legend. Morris Biller served for as long as any postmaster

Traffix Reports 400% Income Surge

Traffix, Inc. reported net income of $662,000 for its third quarter, up 400% from $108,000 last year. The online marketing and database management company

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Need a Remedy for Rust-Out?

When a handrail or rain gutter begins to rust, it creates an ugly appearance. Worse still, if it’s left unattended, the rust can eat through the metal

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Meeting Your ROI Objectives

The wide range of payment models used for online advertising often causes a tremendous amount of confusion for advertisers trying to determine their return

Majority of Adults Prefer Direct Mail, Says Survey

Fifty-one percent of adults prefer receiving advertising and promotional material through the mail as opposed to 1% through telemarketing, according to

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Raising a Glass to E-mail Newsletters

Merryvale Vineyards LLC has discovered that e-mail is the best way to intensify its relationship with consumers and keep them tasting and buying. Plus,