Chief Marketer Staff
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Boise Prices $500 Million in Senior Notes
Boise Cascade Corp., Boise ID, has priced $300 million in notes at 6.5%, and $200 million at 7%. The $300 million offering matures Nov. 1, 2010, and the
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Text Messengers Pick 5th Wheel’s Loser
Dating show The 5th Wheel today breaks a watch-and-win text-messaging contest. Viewers watch to see which of five “demolition dating” contestants is left
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Mature Entertainment Easy Access for Kids: Study
Teenage shoppers are getting their hands on far too many mature and adult-themed movies and electronic games, according to the Federal Trade Commission.
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VeriSign to Sell Direct Division for $100 Million
VeriSign, the company that runs the Internet
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Short Cuts
ClientLogic Specialists has promoted Stephen Barracato to senior client management manager in the list management division at the Weehawken, NJ list company.
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News Briefs
SKYY VODKA: remixes traditional holiday on-pack premiums with 1800 Tequila’s Improve Your Memories hitting store shelves next month. Holiday packages
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E-Commerce Growth Leads Office Depot Revenue Jump
Office Depot’s third quarter sales rose 13% from $2.87 billion in 2002 to $3.24 billion. Its net earnings increased from $88.2 million to $91.7 million.
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Unilever Cosmetics International Adds Global Marketing Position
Unilever Cosmetics International has created a global marketing position for its three designer fragrance divisions, appointing a 20-year veteran to the
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Live From Orlando: Trade Groups Issue E-Mail Guidelines
(Direct Newsline)Three leading advertising trade groups, including the Direct Marketing Association, have agreed on guidelines for use of e-mail. Designed
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Unilever, PepsiCo Take Lipton Global
Unilever and PepsiCo have formed a joint venture, Pepsi Lipton International, to expand global distribution and marketing of Lipton ready-to-drink tea.