Chief Marketer Staff

• Live From Orlando: Trade Groups Issue E-Mail Guidelines

  (Direct Newsline)Three leading advertising trade groups, including the Direct Marketing Association, have agreed on guidelines for use of e-mail. Designed

• Unilever, PepsiCo Take Lipton Global

  Unilever and PepsiCo have formed a joint venture, Pepsi Lipton International, to expand global distribution and marketing of Lipton ready-to-drink tea.

• Short Cuts

  ClientLogic Specialists has promoted Stephen Barracato to senior client management manager in the list management division at the Weehawken, NJ list company.

• E-Commerce Growth Leads Office Depot Revenue Jump

  Office Depot’s third quarter sales rose 13% from $2.87 billion in 2002 to $3.24 billion. Its net earnings increased from $88.2 million to $91.7 million.

• List and Database News

  Speedgear Buyers Speedgear, an upscale catalog of officially licensed racing series merchandise, offers a universe of 124,000 names. The sources are direct

• Unilever Cosmetics International Adds Global Marketing Position

  Unilever Cosmetics International has created a global marketing position for its three designer fragrance divisions, appointing a 20-year veteran to the

• Text Messengers Pick 5th Wheel’s Loser

  Dating show The 5th Wheel today breaks a watch-and-win text-messaging contest. Viewers watch to see which of five “demolition dating” contestants is left

• Boise Prices $500 Million in Senior Notes

  Boise Cascade Corp., Boise ID, has priced $300 million in notes at 6.5%, and $200 million at 7%. The $300 million offering matures Nov. 1, 2010, and the

• Mature Entertainment Easy Access for Kids: Study

  Teenage shoppers are getting their hands on far too many mature and adult-themed movies and electronic games, according to the Federal Trade Commission.

• Agencies

  Yoo-hoo Rides with Jesse James for Summer

  Yoo-hoo Beverages taps Discovery Channel star Jesse James for a two-pronged summer sweepstakes that adds the mechanics’ hot-rod talent to Yoo-hoo’s irreverent