Chief Marketer Staff

• Beat of the DMA: Most DMers Have to “Wait ‘Til Next Year”

  Direct marketers are better at picking prospect lists than baseball teams: In an on-site poll at the Direct Marketing Association

• List and Database News

  PostalNet Mal Dunn Associates is offering several new lists from PostalNet. PostalNet is a multi-sourced database of consumers who made online purchases.

• Saks Fifth Avenue Forms CRM Division

  Saks Fifth Avenue Enterprises has launched a new customer relationship management division. The new unit will focus on addressing the needs of, and retaining,

• Unilever Cosmetics International Adds Global Marketing Position

  Unilever Cosmetics International has created a global marketing position for its three designer fragrance divisions, appointing a 20-year veteran to the

• Text Messengers Pick 5th Wheel’s Loser

  Dating show The 5th Wheel today breaks a watch-and-win text-messaging contest. Viewers watch to see which of five “demolition dating” contestants is left

• VeriSign to Sell Direct Division for $100 Million

  VeriSign, the company that runs the Internet

• Mature Entertainment Easy Access for Kids: Study

  Teenage shoppers are getting their hands on far too many mature and adult-themed movies and electronic games, according to the Federal Trade Commission.

• Agencies

  Yoo-hoo Rides with Jesse James for Summer

  Yoo-hoo Beverages taps Discovery Channel star Jesse James for a two-pronged summer sweepstakes that adds the mechanics’ hot-rod talent to Yoo-hoo’s irreverent

• News Briefs

  SKYY VODKA: remixes traditional holiday on-pack premiums with 1800 Tequila’s Improve Your Memories hitting store shelves next month. Holiday packages

• Agencies

  MasterCard to Break Promo for First Movie Tie In

  MasterCard International next month breaks a holiday sweeps centered on The Cat in the Hat, its first-ever film tie-in. The MasterCard Holiday Trip-a-Day