Chief Marketer Staff

• Beat of the DMA: Most DMers Have to “Wait ‘Til Next Year”

  Direct marketers are better at picking prospect lists than baseball teams: In an on-site poll at the Direct Marketing Association

• Saks Fifth Avenue Forms CRM Division

  Saks Fifth Avenue Enterprises has launched a new customer relationship management division. The new unit will focus on addressing the needs of, and retaining,

• Unilever Cosmetics International Adds Global Marketing Position

  Unilever Cosmetics International has created a global marketing position for its three designer fragrance divisions, appointing a 20-year veteran to the

• Live From Orlando: Trade Groups Issue E-Mail Guidelines

  (Direct Newsline)Three leading advertising trade groups, including the Direct Marketing Association, have agreed on guidelines for use of e-mail. Designed

• Unilever, PepsiCo Take Lipton Global

  Unilever and PepsiCo have formed a joint venture, Pepsi Lipton International, to expand global distribution and marketing of Lipton ready-to-drink tea.

• Agencies

  Yoo-hoo Rides with Jesse James for Summer

  Yoo-hoo Beverages taps Discovery Channel star Jesse James for a two-pronged summer sweepstakes that adds the mechanics’ hot-rod talent to Yoo-hoo’s irreverent

• Agencies

  MasterCard to Break Promo for First Movie Tie In

  MasterCard International next month breaks a holiday sweeps centered on The Cat in the Hat, its first-ever film tie-in. The MasterCard Holiday Trip-a-Day

• VeriSign to Sell Direct Division for $100 Million

  VeriSign, the company that runs the Internet

• Deluxe Reports Slight Increase in Third-Quarter Income

  Deluxe Corp., the check printing company, reported third-quarter net income of $58 million, compared to $53 million during the same quarter in 2002. Third-quarter

• Agencies

  Sony Ericsson Uses Celeb Hook to Push ‘Mobile Imaging’

  It’s a phone. It’s a camera. It’s a PDAno wait, it’s the latest generation of mobile phone cameras. To perk up consumer interest in these all-in-one devices,