Chief Marketer Staff

• Mail Stream: A Report on Incoming Direct Mail

  The DeSantis Collection promotes its high-end apparel with a free tie–a premium that is not tied to a minimum dollar purchase, but customers do need to buy at least three CustomEase Shirts.

• List and Database News

  Fire Chiefs/Emergency Services A 34,547-name list identifies fire departments and emergency services, both paid and volunteer. Some 25,200 of the names

• Marketers Handle Web Optimization on Their Companies’ Sites

  More than one-third of marketing managers own and manage the Web site optimization process at their companies, according to a new survey by WebTrends.

• VentureDirect Manages iVillage Postal File

  VentureDirect Worldwide has been chosen to manage the iVillage postal file of 389,163 active members. This file is available for the first time this week.

• Short Cuts

  The Talbots Inc., has promoted Peter Delahunt to the new position of vice president, financial planning and analysis. Delahunt joined Hingham, MA-based

• Letters to the Editors

  : I think there are several factors that contributed to the current backlash

• Lillian Vernon May Move Its Headquarters

  Cataloger Lillian Vernon Corp. reportedly is seeking smaller quarters. Now headquartered in a 65,000 square-foot facility in Rye, NY, the firm is seeking

• List and Database News

  PostalNet Mal Dunn Associates is offering several new lists from PostalNet. PostalNet is a multi-sourced database of consumers who made online purchases.

• Loose Cannon: The Most Dangerous Profession

  Money magazine recently published an article on the most dangerous jobs in America. “Direct marketer” must be number 11, ‘cause it wasn’t listed among

• Saks Fifth Avenue Forms CRM Division

  Saks Fifth Avenue Enterprises has launched a new customer relationship management division. The new unit will focus on addressing the needs of, and retaining,