Author

Chief Marketer Staff

  • Majority of Adults Prefer Direct Mail: Survey

    (Direct Newsline)More than half of all U.S. adults prefer receiving advertising and promotional material through the mail as opposed to 1% through telemarketing,

  • List and Database News

    Fire Chiefs/Emergency Services A 34,547-name list identifies fire departments and emergency services, both paid and volunteer. Some 25,200 of the names

  • Marketers Handle Web Optimization on Their Companies’ Sites

    More than one-third of marketing managers own and manage the Web site optimization process at their companies, according to a new survey by WebTrends.

  • VentureDirect Manages iVillage Postal File

    VentureDirect Worldwide has been chosen to manage the iVillage postal file of 389,163 active members. This file is available for the first time this week.

  • Letters to the Editors

    : I think there are several factors that contributed to the current backlash

  • Mail Stream: A Report on Incoming Direct Mail

    The DeSantis Collection promotes its high-end apparel with a free tie–a premium that is not tied to a minimum dollar purchase, but customers do need to buy at least three CustomEase Shirts.

  • Short Cuts

    The Talbots Inc., has promoted Peter Delahunt to the new position of vice president, financial planning and analysis. Delahunt joined Hingham, MA-based

  • Loose Cannon: The Most Dangerous Profession

    Money magazine recently published an article on the most dangerous jobs in America. “Direct marketer” must be number 11, ‘cause it wasn’t listed among

  • DM Veteran Shell Alpert Dies

    Veteran copywriter Shell Alpert died on Oct. 15, Direct Newsline has learned. Friend and colleague David Bancroft Avrick said that Alpert

  • Saks Fifth Avenue Forms CRM Division

    Saks Fifth Avenue Enterprises has launched a new customer relationship management division. The new unit will focus on addressing the needs of, and retaining,