Chief Marketer Staff

• NYC Marathon Lands $30 Million and First Title Sponsor

  For the first time in its 34-year history, the New York City Marathon has signed a title sponsor for the Nov. 2 event. Financial services company ING

• Short Cuts

  Alloy Inc., New York, has tapped Robert Bernard to be CEO of its retail and direct consumer division. Before joining the Generation Y-focused marketing

• Victoria’s Secret Settles with NY AG Over Privacy

  Victoria’s Secret Direct reached an agreement this week with the New York Attorney General over a breach of customer privacy. The apparel retailer will

• DMA Introduces New Telephone Guidelines

  The Direct Marketing Association, after securing unanimous board approval, has made several changes to its telephone marketing guidelines. In some areas,

• List and Database News

  Roomba M. D. I. has been named manager of the Roomba infomercial buyers list. The file contains the names of consumers who purchased the Roomba Robotic

• Online Trade Groups Renounce Unsolicited E-Mail

  Three interactive trade associations, taking a tougher line than the Direct Marketing Association, have agreed that marketers must obtain permission before

• List and Database News

  CBS MarketWatch Lake Group Media is offering the CBS MarketWatch opt-in e-mail list. These investors are interested in timely financial news. The file

• Acxiom Boosts Second-Quarter Revenue to $241 million

  Acxiom Corp. generated second-quarter revenue of $241 million

• Can-Spam Bill Passes Senate; Requires Do-Not-Spam Registry

  The U.S. Senate voted Wednesday evening to approve the long-awaited Can-Spam Act. The revised bill calls for the creation of a national do-not-spam list.

• Do-Not-Spam List Now Part of CAN-SPAM: Schumer

  Language involving the creation of do-not-spam list will be part of the CAN-SPAM Act being discussed now by the full Senate, Sen. Charles Schumer announced.