Chief Marketer Staff

• Loose Cannon: Mail Order Grooms: A DM Case Study

  A direct mail campaign recently orchestrated by one of Rachel Greenwald’s favorite clients has pulled a 12% response rate – and is still going strong.

• News Briefs

  ACNIELSEN U.S.: plans to more than double the size of its Homescan consumer panel, the single largest expansion in the history of the service, which provides

• Agencies

  Vlasic Spurs Trial with SUV Sweeps

  Pinnacle Foods packs an SUV with pickles in an on-pack sweepstakes to spur trial for three new varieties of Vlasic pickles. Thirty five million jars of

• Do-Not-Spam List Faces FTC Hurdles

  The Can-Spam bill approved by the Senate on Wednesday will start the process a do-not-spam registry similar to the federal do-not-call list. But the Federal

• McDonald’s Sales Up for Third Quarter

  McDonald’s Corp. reported its best quarterly performance this year as third quarter same-store sales rose 9.5% in the U.S. and 3.9% worldwide. System-wide

• Coca-Cola Says Sorry to Yao Ming

  Coca-Cola has apologized to Yao Ming, the Chinese basketball star, in a settlement that ends a legal spat over the use of his image and name without permission.

• Kids are Online in Big Numbers: Study

  In September, more than 27 million Internet users between the ages of two and 17 logged online from home. Twelve million children aged two to 11 accessed

• J. Jill Group Takes Loss as Merchandising President Leaves

  J. Jill Group, Quincy, MA, reported a third quarter net loss of $2.9 million, compared with $3.6 million in net income a year ago. The Quincy, MA-based

• Short Cuts

  Alloy Inc., New York, has tapped Robert Bernard to be CEO of its retail and direct consumer division. Before joining the Generation Y-focused marketing

• NYC Marathon Lands $30 Million and First Title Sponsor

  For the first time in its 34-year history, the New York City Marathon has signed a title sponsor for the Nov. 2 event. Financial services company ING