Chief Marketer Staff

• List and Database News

  Roomba M. D. I. has been named manager of the Roomba infomercial buyers list. The file contains the names of consumers who purchased the Roomba Robotic

• J. Jill Group Takes Loss as Merchandising President Leaves

  J. Jill Group, Quincy, MA, reported a third quarter net loss of $2.9 million, compared with $3.6 million in net income a year ago. The Quincy, MA-based

• Absent Job Reduction Costs, PC Connections Income Rises

  PC Connection Inc., Merrimack, NH, reported $349.4 million in third-quarter sales, up from $341 in third-quarter 2002. The company

• Kids are Online in Big Numbers: Study

  In September, more than 27 million Internet users between the ages of two and 17 logged online from home. Twelve million children aged two to 11 accessed

• Victoria’s Secret Settles with NY AG Over Privacy

  Victoria’s Secret Direct reached an agreement this week with the New York Attorney General over a breach of customer privacy. The apparel retailer will

• Short Cuts

  Alloy Inc., New York, has tapped Robert Bernard to be CEO of its retail and direct consumer division. Before joining the Generation Y-focused marketing

• Playmobil Repeats Holiday Promo with FAO, Inc.

  Playmobil USA re-runs its Play Buddies holiday promo in 125 FAO, Inc. stores after a double-digit sales jump last year. Play Buddies lets consumers earn

• News Briefs

  ACNIELSEN U.S.: plans to more than double the size of its Homescan consumer panel, the single largest expansion in the history of the service, which provides

• DMA Introduces New Telephone Guidelines

  The Direct Marketing Association, after securing unanimous board approval, has made several changes to its telephone marketing guidelines. In some areas,

• Agencies

  Vlasic Spurs Trial with SUV Sweeps

  Pinnacle Foods packs an SUV with pickles in an on-pack sweepstakes to spur trial for three new varieties of Vlasic pickles. Thirty five million jars of