Chief Marketer Staff

• Mail Stream: A Report on Incoming Direct Mail

  For the Halloween holiday, Illuminations creates a spooky ambience with ghoulish lanterns. And the Benedictine Monks tie a solicitation into the Christian commemoration of All Souls Day.

• Savicom Debuts E-mail Campaign, Publishing Products

  Savicom, a San Francisco e-mail service provider formerly known as Mindshare Design, is introducing products Savicom CampaignPlus and Savicom Publisher.

• List and Database News

  Time Inc. Enhanced Masterfile Millard Group Inc. has relaunched the Time Inc. Magazines Group enhanced masterfile. The file contains 14.5 million names,

• California Fines Spammers $2 Million in First Spam Case

  California has won a $2 million settlement in its first anti-spam case. And its tough new opt-in law has not even taken effect. PW Marketing and its owners,

• California Court Fines E-Mailers $2 Million in First Spam Case

  California has won a $2 million settlement in its first anti-spam case. And its tough new opt-in law has not even taken effect. PW Marketing and its owners,

• Wisconsin Sues Telemarketers for Do-Not-Call Violations

  Three telemarketing firms have been sued by the state of Wisconsin for allegedly calling consumers listed on the state

• Catalog Veteran Buys “Significant Position” in MindWare

  (Catalog Age) Catalog veteran Martin Smith has purchased a “significant position” in MindWare, a New Brighton, MN-based cataloger of educational toys.

• Veteran DM Copywriter Lu Corbett Daly Dies at 78

  Award-winning direct marketing copywriter Lu Corbett Daly died on Friday at age 78. An Alzheimer’s patient, she died at the Auxiliary House, a private

• Letters to the Editor

  : In your column, you ask what I hope is a rhetorical question:

• Loose Cannon: Mail Order Grooms: A DM Case Study

  A direct mail campaign recently orchestrated by one of Rachel Greenwald’s favorite clients has pulled a 12% response rate – and is still going strong.