Chief Marketer Staff

• After Two-Year Hiatus, Sauza Tequila Kicks off Major Campaign

  Sauza Tequila is launching its first integrated consumer marketing campaign in more than two years with a nationwide tour at its highlight. Spending was

• Avon Third Quarter Sales Up 11%

  Avon Products Inc.’s sales in the third quarter rose 11% to $1.61 billion, versus $1.45 billion in the year ago period. Growth was driven by a 15% increase

• Maine’s Anti-Spam Law Not Wicked Effective

  Folks in Maine are still experiencing e-mail inboxes bulging with spam even though an anti-spam law went into effect in that state a month and a half

• Shoppers Sue Ralphs Over Hotel Promotion

  Ralphs Grocery Co. faces a handful of lawsuits after suspending its Great Escape promotion. The Kroger Co. division offered a two-night hotel voucher

• Millard Manages Checks Insert Program

  Millard Group’s alternative media division AM/Direct has been named manager of the new Checks in the Mail insert program. Checks in the Mail offers over

• Alzheimer’s Group Chooses Rapp Collins for $20 Million Effort

  The Alzheimer’s Association has chosen Rapp Collins Worldwide to handle the direct marketing for a re-branding effort rolling out early next year. The

• Zipatoni Hires New Creative Director

  Zipatoni has hired Dino de Leon to the newly created position of VP-senior creative director. He will head the new business and innovation teams. Dino

• CEOs Value Marketing More than CFOs: Survey

  CEOs value marketing more than CFOs, according to a new survey by consultant Mac McIntosh. One hundred and eighty-five subscribers of the online version

• List and Database News

  TV Guide The redesigned TV Guide magazine is offering a file of 5 million subscribers. A 30-day hotline of 389,000 and a last-three-month hotline of 1

• NBA All-Star Ballot Plans Set

  NBA kicks off All-Star balloting Nov. 13 with returning partners Sprite, America Online, Champs Sports, Reebok and 989 Sports. Fans can get ballots online,