Chief Marketer Staff

• CEOs Value Marketing More than CFOs: Survey

  CEOs value marketing more than CFOs, according to a new survey by consultant Mac McIntosh. One hundred and eighty-five subscribers of the online version

• Avon Third Quarter Sales Up 11%

  Avon Products Inc.’s sales in the third quarter rose 11% to $1.61 billion, versus $1.45 billion in the year ago period. Growth was driven by a 15% increase

• Revenue Flat for FTD in 2004 First Quarter

  FTD Inc. reported that revenues for the first quarter of fiscal 2004 were flat at $73.6 million compared with the same quarter of the prior fiscal year.

• Shoppers Sue Ralphs Over Hotel Promotion

  Ralphs Grocery Co. faces a handful of lawsuits after suspending its Great Escape promotion. The Kroger Co. division offered a two-night hotel voucher

• Sara Lee Reports Sales and Promotion Spending up in 1Q

  Sara Lee Corp. reported first-quarter net sales of $4.7 billion, an increase of 3% compared to $4.5 billion one year ago. Net income was $230 million,

• Can-Spam Bill Passes Senate; Requires Do-Not-Call Registry

  (Direct Newsline)The U.S. Senate voted last Wednesday to approve the long-awaited Can-Spam Act. The revised bill calls for the creation of a national

• Draft Opens Athens Office

  Draft has opened a new office in Athens, Greece. The office will work closely with Lowe Athens, a sister advertising agency in the Interpublic group of

• List and Database News

  Boden and Mini Boden USA This file of 24,384 last-12-month buyers from this British upscale clothing catalog is making its debut in the U.S. Direct Mail

• Bally Total Fitness Taps Edith Roman

  Bally Total Fitness has chosen Edith Roman Associates Inc. to manage its half-million-name active members file, effective Nov. 1. The health club chain

• Banta Posts Level Sales for Third Quarter

  Menasha, WI-based Banta Corp. posted sales of $352 million for the third quarter ended Sept. 27, equal to sales during the same period last year. Net