Chief Marketer Staff

• Rich Media Dominates Online Ads: DoubleClick Study

  Rich media is dominating the field of online ads, accounting for 37% of all ads served in the third quarter of 2003, according to the DoubleClick Ad Serving

• Mail-Well Reorganizes Into Two Units

  Mail-Well Inc., a printer and provider of e-services, has organized its business into two segments — commercial and resale. The Englewood, CO-based company

• News Briefs

  BANK OF AMERICA STUDENT BANKING: has signed for a second year as the presenting sponsor for Game Show Network’s Get Schooled Tour 2004. The tour travels

• Alzheimer’s Group Chooses Rapp Collins for $20 Million Effort

  The Alzheimer’s Association has chosen Rapp Collins Worldwide to handle the direct marketing for a re-branding effort rolling out early next year. The

• Can-Spam Bill Passes Senate; Requires Do-Not-Call Registry

  (Direct Newsline)The U.S. Senate voted last Wednesday to approve the long-awaited Can-Spam Act. The revised bill calls for the creation of a national

• Short Cuts

  Creative Direct Response Inc., a full-service direct marketing agency, has started a new division called 1st Degree Inc. The new unit will be run by Laura

• Sara Lee Reports Sales and Promotion Spending up in 1Q

  Sara Lee Corp. reported first-quarter net sales of $4.7 billion, an increase of 3% compared to $4.5 billion one year ago. Net income was $230 million,

• After Two-Year Hiatus, Sauza Tequila Kicks off Major Campaign

  Sauza Tequila is launching its first integrated consumer marketing campaign in more than two years with a nationwide tour at its highlight. Spending was

• Avon Third Quarter Sales Up 11%

  Avon Products Inc.’s sales in the third quarter rose 11% to $1.61 billion, versus $1.45 billion in the year ago period. Growth was driven by a 15% increase

• List and Database News

  Boden and Mini Boden USA This file of 24,384 last-12-month buyers from this British upscale clothing catalog is making its debut in the U.S. Direct Mail