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Chief Marketer Staff

  • List and Database News

    Last Frontier Alaskan Adventurers This file features 713,475 people who have purchased fishing licenses and 143,257 people who have purchased hunting

  • Men’s Health Cuts Costs

    (Circulation Management) Men’s Health magazine is saving up to $1 million per year with three painfully simple tactics. One is automatic renewals. Since

  • Launchpoint Acquires Zairmail

    Launchpoint Inc., a new hybrid mail services provider, has opened in Portland, OR and acquired the assets of Zairmail, a similar company, for an undisclosed

  • Capital Bank and Nationwide Form Partnership

    A direct mail campaign will support a new joint marketing agreement between CapitalBank and Nationwide Insurance. Customers of CapitalBank’s Greenville,

  • Live from the Folio: Show: The Graveyard of Direct Mail Buffoonery

    (Circulation Management) Some people believe that anything worth doing is worth doing badly. And judging by the stories heard this week at the Folio:

  • Insert Usage Up: Study

    Consumers are most likely to use advertising inserts when shopping for clothing, groceries and home electronics, according to a new Customer Focus study

  • Short Cuts

    Helene Rosenblum has joined Draft Inc. as senior vice president, group account director. She was previously with Leo Burnett Company for seven years,

  • Rich Media Dominates Online Ads: DoubleClick Study

    Rich media is dominating the field of online ads, accounting for 37% of all ads served in the third quarter of 2003, according to the DoubleClick Ad Serving

  • News Briefs

    BANK OF AMERICA STUDENT BANKING: has signed for a second year as the presenting sponsor for Game Show Network’s Get Schooled Tour 2004. The tour travels

  • Revenue Flat for FTD in 2004 First Quarter

    FTD Inc. reported that revenues for the first quarter of fiscal 2004 were flat at $73.6 million compared with the same quarter of the prior fiscal year.