Chief Marketer Staff

• Cadbury to Cut 10% of Work Force

  Cadbury Schweppes PLC plans to cut 10% of its 55,000 global work force over the next four years in a cost-cutting measure. The world’s third largest soft-drink

• Cendant Subsidiary Settles California Suit

  Trendwest Resources, a timeshare operator, will pay $795,000 in fines and possible millions in consumer restitution to settle a lawsuit over its marketing

• Insight Posts Sales and Margin Increases

  Computer marketer Insight Enterprises Inc. reported third quarter net sales of $729.6 million, a 15% decline compared with the same period last year.

• List and Database News

  Catalogs.com Mal Dunn Associates Inc. has been named manager of the Catalogs.com list. The file includes the pre-qualified names of 411,754 consumers

• Agencies

  Carnegie Deli Hosts Sandwich Contest

  The famous Carnegie Deli hosts a sandwich-making contest on Nov. 3, National Sandwich Day. Five finalists in Finlandia Cheese’s Great Sandwich Recipe

• News Briefs

  FRANKEL: Chicago, has promoted Brendan Nash and John Menefee to creative directors. Nash will be responsible for inception and execution of creative concepts

• Men’s Health Cuts Costs

  (Circulation Management) Men’s Health magazine is saving up to $1 million per year with three painfully simple tactics. One is automatic renewals. Since

• FTC Files Complaint Against Canadian Telemarketers

  The Federal Trade Commission has filed a federal district court complaint against Canadian telemarketing operators it alleges defrauded many older Americans

• Live from the Folio: Show: The Graveyard of Direct Mail Buffoonery

  (Circulation Management) Some people believe that anything worth doing is worth doing badly. And judging by the stories heard this week at the Folio:

• Letters to the Editor

  : Whatever happened to the age-old adage “Caveat Emptor”? If the buying public wasn’t so