Chief Marketer Staff

• Letters to the Editor

  Re: Letters to the Editor, Oct. 30, 2003 Mr. Kudalis misses the point in his letter to the editor. Those people making nine to twelve purchases a year

• List and Database News

  Catalogs.com Mal Dunn Associates Inc. has been named manager of the Catalogs.com list. The file includes the pre-qualified names of 411,754 consumers

• Procter & Gamble Sales Jump

  Procter & Gamble reported first-quarter sales increased 13% to $12.2 billion compared to $10.8 billion one year ago. Sales increases were seen in all

• Cadbury to Cut 10% of Work Force

  Cadbury Schweppes PLC plans to cut 10% of its 55,000 global work force over the next four years in a cost-cutting measure. The world’s third largest soft-drink

• News Briefs

  FRANKEL: Chicago, has promoted Brendan Nash and John Menefee to creative directors. Nash will be responsible for inception and execution of creative concepts

• Men’s Health Cuts Costs

  (Circulation Management) Men’s Health magazine is saving up to $1 million per year with three painfully simple tactics. One is automatic renewals. Since

• Live from the Folio: Show: The Graveyard of Direct Mail Buffoonery

  (Circulation Management) Some people believe that anything worth doing is worth doing badly. And judging by the stories heard this week at the Folio:

• Insert Usage Up: Study

  Consumers are most likely to use advertising inserts when shopping for clothing, groceries and home electronics, according to a new Customer Focus study

• Short Cuts

  Helene Rosenblum has joined Draft Inc. as senior vice president, group account director. She was previously with Leo Burnett Company for seven years,

• California Mailers Dodging Wildfires

  (Catalog Age) As wildfires wreak havoc on California’s San Diego County, several catalogers based in the region have been prepared for the worst. But