Chief Marketer Staff

• Sweepstakes Drives Interest in E-mail Campaigns: Study

  Want to get consumers to sign up for that e-mail campaign? Try sweepstakes. The marketing tactic was found to be the No. 1 motivating factor in getting

• Cordiant Boosts WPP Quarterly Revenues to $1.6 Billion

  WPP Group reports third-quarter revenues hit $1.6 billion (GBP $1 billion) for the first time ever, up 11% from third-quarter 2002. The increase is due

• Letters to the Editor

  Re: Letters to the Editor, Oct. 30, 2003 Mr. Kudalis misses the point in his letter to the editor. Those people making nine to twelve purchases a year

• Agencies

  VW and W Hotels Partner to Promote Phaeton

  Volkswagen of America and W Hotels are guests a chance to test drive the new Phaeton from VW. The promotion, Get Behind the Wheel, began Monday and runs

• Privacy Advocates Take to the Sky

  A privacy watchdog group hired a skywriter to scrawl part of Citigroup CEO Charles Prince’s Social Security number in the sky over New York City last

• Omnicom Revenues up 15%

  Omnicom Group reported worldwide revenues rose 15% for third-quarter 2003 to $2 billion. U.S. revenue was up 12% for the quarter to $1.8 billion, and

• Este Lauder to Sell Cosmetics in Kohl’s

  Este Lauder Cos., Inc. plans to open cosmetics departments in Kohl’s Corp. stores. The move positions the cosmetics company in a faster growing, less

• NYC Comptroller Wants Lucrative Snapple Deal Pulled

  New York City’s comptroller has called for the city to cancel its $166 million deal with Snapple that gave the beverage company the right to sell its

• Reader’s Digest Reports a 6% Revenue Decline

  Reader’s Digest experienced a 4% revenue decline in its fiscal 2004 first quarter, largely because of a reduction in international marketing. The Pleasantville,

• List and Database News

  Catalogs.com Mal Dunn Associates Inc. has been named manager of the Catalogs.com list. The file includes the pre-qualified names of 411,754 consumers