Chief Marketer Staff
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Agencies
Another CRM Saab Story
Two years ago, Saab examined its prospect market and realized it could not outspend its much larger competitors in general advertising outreach. But the
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In for the Long Haul
There was a time when promotion was the short-term tactic marketers drew upon to push the sales needle that extra bit needed to hit a quarterly or annual
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The Kindness of Strangers
There’s nothing like a second chance especially at the hands of strangers. Imagine an SUV full of hipsters running into your living room, right now, and
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Agencies
Aussies Win Diamond
Melbourne, Australia-based M&C Saatchi was the recipient of this year’s Direct Marketing Association Diamond Echo Award. The agency won the trophy presented
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Agencies
Right for the Job
Hire them for what they know; fire them for who they are. Unfortunately, this is common practice in many companies. Hiring decisions are made based on
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All That Pizazz
Keynoter Paul Higham says retailers and manufacturers have opposite views of retail marketing. Higham, retired CMO for Wal-Mart Stores and now principal
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Marketing Services
Bestever, Inc., Rancho Dominguez, CA, appointed Christin Singleton VP-sales. Greenwich, CT-based Classic Sportswear & Promotions appointed Catherine Lief
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Pro Awards 2OO3
42Best Multi-Discipline Campaign 43Best Use of Event Marketing (5 Venues or Less) 43Best Use of Event Marketing (More Than 5 Venues) 43Best Mobile Marketing