Chief Marketer Staff

• Agencies

  Taking the High Road: Building Loyalty

  Have you had sleepless nights lately trying to figure out how to: Get the most value from customers? Create market power? Strangle competitors? Buy the

• Touchdown Tastykake

  One bite into a Tastykake could find the muncher hanging out with Donovan McNabb, the quarterback for the Philadelphia Eagles. That is, if green-colored

• Agencies

  Don’t Call DMers Either

  Almost 60% of direct marketers surveyed have signed up for a do-not-call list, according to new research from Direct. In contrast, fewer than half of

• letters

  The case for co-marketing With all due respect, in your roundtable discussions on the evolution of promotional marketing [Brands at the Crossroads, PROMO

• Agencies

  DMA May Sue Over CA Spam Law

  The Direct Marketing Association is considering a legal challenge to the new California spam law, SB-186, by state Sen. Kevin Murray (D-Culver City).

• Agencies

  How Long Will Rate Relief Last?

  When Congress passed the Postal Civil Service Retirement Funding Reform Act of 2003, mailers got a long-needed break. The measure’s passage meant that

• Agencies

  Business Objects Ad Overlooks Buried Treasure

  A classic ad of yore (before my time, honest!) was headed, Profits That Lie Hidden on Your Farm. Many companies attempting to advertise an abstract service

• Passing Off to India

  North American marketers are finding their closest service partners halfway around the world. Tech firms in India have been handling increasing amounts

• Agencies

  Another CRM Saab Story

  Two years ago, Saab examined its prospect market and realized it could not outspend its much larger competitors in general advertising outreach. But the

• Tennis, Anyone?

  Pepsi Cola Co. has decided not renew its multi-year deal as the exclusive soft drink sponsor for the U.S. Open Tennis Championships. The deal expires