Author

Chief Marketer Staff

  • Agencies

    News briefs/directmag.com

    10/22 INFOUSA appointed Ray Butkus president of its large business group, which includes Donnelley Marketing, Catalog Vision, Walter Karl and Yesmail/ClickAction.

  • Agencies

    Direct Marketers Sound Off

    Direct marketers are secure in their jobs, split on the impact of the do-not-call list, cautiously optimistic about e-mail marketing and disappointed

  • Tennis, Anyone?

    Pepsi Cola Co. has decided not renew its multi-year deal as the exclusive soft drink sponsor for the U.S. Open Tennis Championships. The deal expires

  • Agencies

    Please Bee Helpful

    Ah, autumn. Time to rake up a few stray thoughts that have fallen around my desk. If you’re really looking for a way to do some back-to-basics customer

  • Agencies

    Nonprofit Response Rates Soar

    Direct marketing is now a weapon of choice in numerous industries. The reason is simple: DM performs, according to a study on response rates released

  • New World Order

    The Marketing Agencies Association (MAA) Worldwide recognized 14 Globes winners and 44 Gold, Silver and Bronze finalists during the Oct. 27 gala held

  • Agencies

    The Most Dangerous Profession

    Money magazine recently published an article on the most dangerous jobs in America. Direct marketer must be number 11, ’cause it wasn’t listed among the

  • Agencies

    Trade Groups Renounce Spam

    Three interactive trade groups, taking a tougher line than the Direct Marketing Association, have agreed that marketers must obtain permission before

  • Campbell’s Family Tradition

    History shows that America’s first Thanksgiving was held in 1621. We actually know what they served at that first dinner, and let me tell you, the menu

  • Agencies

    Free Performs Well in E-mail: Study

    Doing an e-mail campaign? Putting the word along with the offer in a subject line is a definite plus, no matter what you’ve heard. E-Post Direct discovered