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Chief Marketer Staff

  • Agencies

    One Step Closer

    The U.S. Senate, after months of jawboning, passed the first federal anti-spam bill last month by a 97-0 vote. The Can-Spam Act criminalizes some spam

  • Agencies

    Nonprofit Response Rates Soar

    Direct marketing is now a weapon of choice in numerous industries. The reason is simple: DM performs, according to a study on response rates released

  • products

    Time for Reading Your child’s teacher assigns 20 minutes of reading each night. How do you encourage Junior to crack that book? This fun and useful reading

  • Touchdown Tastykake

    One bite into a Tastykake could find the muncher hanging out with Donovan McNabb, the quarterback for the Philadelphia Eagles. That is, if green-colored

  • Agencies

    The Most Dangerous Profession

    Money magazine recently published an article on the most dangerous jobs in America. Direct marketer must be number 11, ’cause it wasn’t listed among the

  • Agencies

    Trade Groups Renounce Spam

    Three interactive trade groups, taking a tougher line than the Direct Marketing Association, have agreed that marketers must obtain permission before

  • Agencies

    How Long Will Rate Relief Last?

    When Congress passed the Postal Civil Service Retirement Funding Reform Act of 2003, mailers got a long-needed break. The measure’s passage meant that

  • Agencies

    A Star is Born

    WHAT KID, DREAMING OF BECOMING a movie star, wouldn’t want a Hollywood-themed bedroom complete with spotlights and a stage? That’s the premise for a new

  • Hat In Hand

    MasterCard International breaks a holiday sweeps centered on The Cat in the Hat, its first-ever film tie-in. The MasterCard Holiday Trip-a-Day Giveaway

  • Passing Off to India

    North American marketers are finding their closest service partners halfway around the world. Tech firms in India have been handling increasing amounts