Chief Marketer Staff

• Agencies

  Kraft Cooks Up a Conversation

  Kraft Foods Inc. is using a series of e-mail newsletters to create a dialogue with customers and get them thinking about cooking. The packaged goods conglomerate

• All That Pizazz

  Keynoter Paul Higham says retailers and manufacturers have opposite views of retail marketing. Higham, retired CMO for Wal-Mart Stores and now principal

• Agencies

  Date.com Cleans Up Its Act

  What’s the best way to make sure your company isn’t flagged as a spammer? Answer customer complaints. Michael Ellis discovered this truism when he became

• Agencies

  DIRECT listline

  NEW LISTS Pashmina Women’s Accessories These 309,581 last-six-month hotline buyers responded to a telephone offer and bought three full-size Pashmina

• Agencies

  Times are Tough, but Opportunities Abound

  The head of the Direct Marketing Association pulled no punches in his keynote address at last month’s annual conference in Orlando, FL. This has been

• Agencies

  One Step Closer

  The U.S. Senate, after months of jawboning, passed the first federal anti-spam bill last month by a 97-0 vote. The Can-Spam Act criminalizes some spam

• Agencies

  How Long Will Rate Relief Last?

  When Congress passed the Postal Civil Service Retirement Funding Reform Act of 2003, mailers got a long-needed break. The measure’s passage meant that

• Agency Moves

  Dallas-based hawkeye|FFWD named Kate Shema creative director. Also, Kelly Ash joined as account executive and David Anders as account director. Jeff Webster

• States Scrutinize Gift Certificates

  Retailers will sell $42 billion to $45 billion in gift certificates and cards this year, many through national promotions, according to Boston-based consulting

• Show Stopper

  Our judges were impressed (and a little envious). They loved the idea, and admired the execution. One declared, It’s one of those things that when people