Chief Marketer Staff

• Client Side

  Trish Halamandaris tapped as VP-worldwide marketing for Metro-Goldwyn-Mayer Studios, Inc.’s, Santa Monica, CA, consumer products and interactive group.

• Agencies

  Taking the High Road: Building Loyalty

  Have you had sleepless nights lately trying to figure out how to: Get the most value from customers? Create market power? Strangle competitors? Buy the

• Agency Moves

  Dallas-based hawkeye|FFWD named Kate Shema creative director. Also, Kelly Ash joined as account executive and David Anders as account director. Jeff Webster

• States Scrutinize Gift Certificates

  Retailers will sell $42 billion to $45 billion in gift certificates and cards this year, many through national promotions, according to Boston-based consulting

• Touchdown Tastykake

  One bite into a Tastykake could find the muncher hanging out with Donovan McNabb, the quarterback for the Philadelphia Eagles. That is, if green-colored

• Agencies

  Don’t Call DMers Either

  Almost 60% of direct marketers surveyed have signed up for a do-not-call list, according to new research from Direct. In contrast, fewer than half of

• letters

  The case for co-marketing With all due respect, in your roundtable discussions on the evolution of promotional marketing [Brands at the Crossroads, PROMO

• Agencies

  How Long Will Rate Relief Last?

  When Congress passed the Postal Civil Service Retirement Funding Reform Act of 2003, mailers got a long-needed break. The measure’s passage meant that

• Agencies

  C-Store Morph

  Everyone is selling convenience these days. That means new competition for traditional convenience stores, and new opportunities for packaged goods marketers.

• Passing Off to India

  North American marketers are finding their closest service partners halfway around the world. Tech firms in India have been handling increasing amounts