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Chief Marketer Staff

  • Agencies

    Big Books Who Needs ‘Em?

    Jumbo catalogs not unlike telephone books are best used for (rank the following): Doorstops. Children’s seat cushions. A substitute for exercise equipment.

  • Agencies

    DMA May Sue Over CA Spam Law

    The Direct Marketing Association is considering a legal challenge to the new California spam law, SB-186, by state Sen. Kevin Murray (D-Culver City).

  • products

    Time for Reading Your child’s teacher assigns 20 minutes of reading each night. How do you encourage Junior to crack that book? This fun and useful reading

  • Agencies

    Don’t Call DMers Either

    Almost 60% of direct marketers surveyed have signed up for a do-not-call list, according to new research from Direct. In contrast, fewer than half of

  • Agencies

    Free Performs Well in E-mail: Study

    Doing an e-mail campaign? Putting the word along with the offer in a subject line is a definite plus, no matter what you’ve heard. E-Post Direct discovered

  • Hat In Hand

    MasterCard International breaks a holiday sweeps centered on The Cat in the Hat, its first-ever film tie-in. The MasterCard Holiday Trip-a-Day Giveaway

  • Agencies

    letters to the editor

    OUT WITH THE OLD What kind of advertising do you get when an old-school direct marketer critiques a current ad? Well, you get old-school advertising.

  • Agencies

    Kraft Cooks Up a Conversation

    Kraft Foods Inc. is using a series of e-mail newsletters to create a dialogue with customers and get them thinking about cooking. The packaged goods conglomerate

  • Agencies

    DIRECT listline

    NEW LISTS Pashmina Women’s Accessories These 309,581 last-six-month hotline buyers responded to a telephone offer and bought three full-size Pashmina

  • Client Side

    Trish Halamandaris tapped as VP-worldwide marketing for Metro-Goldwyn-Mayer Studios, Inc.’s, Santa Monica, CA, consumer products and interactive group.