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Chief Marketer Staff

  • Agencies

    Imani to Grow Big Time in ’04

    Aco-op mail program aimed exclusively at African Americans is expected to quadruple in size next year as it picks up more national advertisers. By the

  • Agencies

    A Star is Born

    WHAT KID, DREAMING OF BECOMING a movie star, wouldn’t want a Hollywood-themed bedroom complete with spotlights and a stage? That’s the premise for a new

  • Agencies

    Aussies Win Diamond

    Melbourne, Australia-based M&C Saatchi was the recipient of this year’s Direct Marketing Association Diamond Echo Award. The agency won the trophy presented

  • Tennis, Anyone?

    Pepsi Cola Co. has decided not renew its multi-year deal as the exclusive soft drink sponsor for the U.S. Open Tennis Championships. The deal expires

  • Agencies

    News briefs/directmag.com

    10/22 INFOUSA appointed Ray Butkus president of its large business group, which includes Donnelley Marketing, Catalog Vision, Walter Karl and Yesmail/ClickAction.

  • Agencies

    Direct Marketers Sound Off

    Direct marketers are secure in their jobs, split on the impact of the do-not-call list, cautiously optimistic about e-mail marketing and disappointed

  • New World Order

    The Marketing Agencies Association (MAA) Worldwide recognized 14 Globes winners and 44 Gold, Silver and Bronze finalists during the Oct. 27 gala held

  • Agencies

    Please Bee Helpful

    Ah, autumn. Time to rake up a few stray thoughts that have fallen around my desk. If you’re really looking for a way to do some back-to-basics customer

  • Agencies

    Nonprofit Response Rates Soar

    Direct marketing is now a weapon of choice in numerous industries. The reason is simple: DM performs, according to a study on response rates released

  • Agencies

    DMA May Sue Over CA Spam Law

    The Direct Marketing Association is considering a legal challenge to the new California spam law, SB-186, by state Sen. Kevin Murray (D-Culver City).