Chief Marketer Staff
-
Mail-Well Revenue Off, But Profits Up, in Third Quarter
Mail-Well Inc.’s third-quarter revenue slipped from $429 million in third-quarter 2002 to $412 million during the quarter just ended, but it generated
-
Short Cuts
Creditcards.com, a Boston online credit card marketer, will acquire, www.creditcard.com, which it describes as “the singular domain name version of its
-
Mail Stream: A Report on Incoming Direct Mail
Do 6-year-olds need tuxedos? In launching “His First” line for boys, upscale men’s apparel manufacturer and retailer Hickey Freeman says yes.
-
FCC May Fine AT&T Over Do-Not-Call Violations
The Federal Communications Commission proposed fining AT&T Corp. $780,000 for violating the FCC
-
Client Side
Trish Halamandaris tapped as VP-worldwide marketing for Metro-Goldwyn-Mayer Studios, Inc.’s, Santa Monica, CA, consumer products and interactive group.
-
Agencies
The Fall Crisis
In some ways, this year’s DMA fall conference resembled the one that was held in Chicago in 2001. That event was dominated by 9/11 and the anthrax attack.
-
Agencies
Taking the High Road: Building Loyalty
Have you had sleepless nights lately trying to figure out how to: Get the most value from customers? Create market power? Strangle competitors? Buy the
-
Crme de la Crme
It was 1949 when The Pillsbury Co. ran its first Grand National Recipe and Baking Contest. One-hundred amateur cooks arrived at New York City’s Waldorf-Astoria
-
letters
The case for co-marketing With all due respect, in your roundtable discussions on the evolution of promotional marketing [Brands at the Crossroads, PROMO
-
Agencies
West Coast Concerns
As vice president of outbound marketing solutions for San Francisco-based CNET Networks, Markus Mullarkey oversees tens of millions of retention e-mail