Chief Marketer Staff

• List and Database News

  Rodale Home Entertainment Master File Millard Group Inc. has won management of this file if last-12-month buyers of home videos from Rodale Sports and

• Drugstore.com Acquires International Vision Direct

  Drugstore.com an online pharmacy, will acquire contact lens direct marketer International Vision Direct Corp. for more than $10 million in cash and stock.

• U.K. Wildcat Postal Strike Ends

  Royal Mail expected to take a few weeks to clear a backlog of more than 10 million unsorted letters, after a crippling period of wildcat strikes over

• Short Cuts

  Creditcards.com, a Boston online credit card marketer, will acquire, www.creditcard.com, which it describes as “the singular domain name version of its

• Mail Stream: A Report on Incoming Direct Mail

  Do 6-year-olds need tuxedos? In launching “His First” line for boys, upscale men’s apparel manufacturer and retailer Hickey Freeman says yes.

• Agencies

  Nonprofit Response Rates Soar

  Direct marketing is now a weapon of choice in numerous industries. The reason is simple: DM performs, according to a study on response rates released

• Agencies

  The Fall Crisis

  In some ways, this year’s DMA fall conference resembled the one that was held in Chicago in 2001. That event was dominated by 9/11 and the anthrax attack.

• Agencies

  Please Bee Helpful

  Ah, autumn. Time to rake up a few stray thoughts that have fallen around my desk. If you’re really looking for a way to do some back-to-basics customer

• Agency Moves

  Dallas-based hawkeye|FFWD named Kate Shema creative director. Also, Kelly Ash joined as account executive and David Anders as account director. Jeff Webster

• Agencies

  West Coast Concerns

  As vice president of outbound marketing solutions for San Francisco-based CNET Networks, Markus Mullarkey oversees tens of millions of retention e-mail