Chief Marketer Staff
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Agencies
Children Take Over Times Square Nov. 8th
On Nov. 8 from 10 a.m. to 4 p.m. children of all ages will have full reign of Times Square. For the first time, area businesses have joined together to
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Unilever Sells Two U.K. Divisions
Unilever Bestfoods will sell U.K. dairy business Ambrosia and desserts business Brown & Polson to Premier Foods. Unilever sheds the business as part of
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News Briefs
SHELL OIL: tapped Carlson Marketing Group, Minneapolis, to handle event management for Shell Hellas’ sponsorship of the 2004 Olympics Summer Games in
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Mail-Well Revenue Off, But Profits Up, in Third Quarter
Mail-Well Inc.’s third-quarter revenue slipped from $429 million in third-quarter 2002 to $412 million during the quarter just ended, but it generated
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Short Cuts
Creditcards.com, a Boston online credit card marketer, will acquire, www.creditcard.com, which it describes as “the singular domain name version of its
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List and Database News
Rodale Home Entertainment Master File Millard Group Inc. has won management of this file if last-12-month buyers of home videos from Rodale Sports and
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Mail Stream: A Report on Incoming Direct Mail
Do 6-year-olds need tuxedos? In launching “His First” line for boys, upscale men’s apparel manufacturer and retailer Hickey Freeman says yes.
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Drugstore.com Acquires International Vision Direct
Drugstore.com an online pharmacy, will acquire contact lens direct marketer International Vision Direct Corp. for more than $10 million in cash and stock.
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Betty Warden Wins CADM Pat Wheelless Award
Betty Warden has been named recipient of the third annual Pat Wheelless Award for Outstanding Mentorship by the Chicago Association of Direct Marketing.
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U.K. Wildcat Postal Strike Ends
Royal Mail expected to take a few weeks to clear a backlog of more than 10 million unsorted letters, after a crippling period of wildcat strikes over