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Chief Marketer Staff

  • Children Take Over Times Square Nov. 8th

    On Nov. 8 from 10 a.m. to 4 p.m. children of all ages will have full reign of Times Square. For the first time, area businesses have joined together to

  • Unilever Sells Two U.K. Divisions

    Unilever Bestfoods will sell U.K. dairy business Ambrosia and desserts business Brown & Polson to Premier Foods. Unilever sheds the business as part of

  • News Briefs

    SHELL OIL: tapped Carlson Marketing Group, Minneapolis, to handle event management for Shell Hellas’ sponsorship of the 2004 Olympics Summer Games in

  • Mail-Well Revenue Off, But Profits Up, in Third Quarter

    Mail-Well Inc.’s third-quarter revenue slipped from $429 million in third-quarter 2002 to $412 million during the quarter just ended, but it generated

  • Short Cuts

    Creditcards.com, a Boston online credit card marketer, will acquire, www.creditcard.com, which it describes as “the singular domain name version of its

  • List and Database News

    Rodale Home Entertainment Master File Millard Group Inc. has won management of this file if last-12-month buyers of home videos from Rodale Sports and

  • Mail Stream: A Report on Incoming Direct Mail

    Do 6-year-olds need tuxedos? In launching “His First” line for boys, upscale men’s apparel manufacturer and retailer Hickey Freeman says yes.

  • Drugstore.com Acquires International Vision Direct

    Drugstore.com an online pharmacy, will acquire contact lens direct marketer International Vision Direct Corp. for more than $10 million in cash and stock.

  • Betty Warden Wins CADM Pat Wheelless Award

    Betty Warden has been named recipient of the third annual Pat Wheelless Award for Outstanding Mentorship by the Chicago Association of Direct Marketing.

  • U.K. Wildcat Postal Strike Ends

    Royal Mail expected to take a few weeks to clear a backlog of more than 10 million unsorted letters, after a crippling period of wildcat strikes over