Chief Marketer Staff

• Live From AdTech: Sites Pony Up for an Optimization Test

  A number of marketers presented their sites for criticism before an audience at AdTech on Tuesday, hoping for tips on how to better optimize them. A site

• BackcountryStore.com Mails First Catalog

  Online outdoor retailer BackcountryStore.com will drop its first ever catalog mailing next week, sending over 125,000 copies of a 24-page book. “Because

• Short Cuts

  4Wheel Parts Magazine has appointed Acculist as its list manager. The file features 236,182 buyers of parts for off-road and four wheel drive vehicles.

• Agencies

  Lego Hosts Ornament-building in Mills Malls

  The Lego Co. teams with mall developer Mills Corp. for a holiday promo that launches Nov. 29 with a “Build an Ornament” fundraiser to benefit Habitat

• NYC Comptroller Wants Lucrative Snapple Deal Pulled

  New York City’s comptroller has called for the city to cancel its $166 million deal with the Snapple Beverage Group that gave the company the right to

• Agencies

  Rayovac Launches Tie-in with Dr. Seuss’ The Cat in the Hat

  This holiday season, Rayovac, one of the world’s leading battery companies, launched the largest consumer promotion in its history: a tie-in with the

• List and Database News

  Cambridge Healthtech Institute These 120,200 individuals attended Cambridge Healthtech Institute biotechnical and biomedical conferences. These scientists

• Senate Debates FCRA Extension, Votes on Amendments

  The U.S. Senate debated the National Consumer Credit Reporting System Improvement Act of 2003 on Tuesday. The bill, S. 1753, was sponsored by Richard

• Globe Winners Honored at Palm Beach Gala

  Winners of the Globes were recognized last month during a gala held during the Marketing Agencies Association Worldwide’s annual conference in Palm Beach,

• Amazon.com Recruits 60 Celebs for Exclusive Holiday Content

  Amazon.com counts down the days till Christmas with 60 celebrities delivering exclusive content. Celebs including Bruce Springsteen, Michael J. Fox, Tom