Chief Marketer Staff

• Amazon.com Recruits 60 Celebs for Exclusive Holiday Content

  Amazon.com counts down the days till Christmas with 60 celebrities delivering exclusive content. Celebs including Bruce Springsteen, Michael J. Fox, Tom

• Globe Winners Honored at Palm Beach Gala

  Winners of the Globes were recognized last month during a gala held during the Marketing Agencies Association Worldwide’s annual conference in Palm Beach,

• Live From AdTech: Rich Media Performs for B-to-B Campaign

  Business people don’t have time to contend with “cool” online technology. Flash and other rich media doesn’t dazzle them. They want marketers to get right

• BackcountryStore.com Mails First Catalog

  Online outdoor retailer BackcountryStore.com will drop its first ever catalog mailing next week, sending over 125,000 copies of a 24-page book. “Because

• Short Cuts

  4Wheel Parts Magazine has appointed Acculist as its list manager. The file features 236,182 buyers of parts for off-road and four wheel drive vehicles.

• Loews Launches Gift Cards with Cat in the Hat, LOTR versions

  Loews Cineplex Entertainment adds promotional overlays to its gift certificate program as it replaces paper gift certs with Reel Dollars gift cards. Collectable

• ALC Wins American Baby File

  ALC Data Management is the new manager of the American Baby magazine subscriber and Web site registrant files. The file was previously managed by Direct

• Unilever Sells Two U.K. Divisions

  Unilever Bestfoods will sell U.K. dairy business Ambrosia and desserts business Brown & Polson to Premier Foods. Unilever sheds the business as part of

• List and Database News

  Cambridge Healthtech Institute These 120,200 individuals attended Cambridge Healthtech Institute biotechnical and biomedical conferences. These scientists

• Agencies

  Children Take Over Times Square Nov. 8th

  On Nov. 8 from 10 a.m. to 4 p.m. children of all ages will have full reign of Times Square. For the first time, area businesses have joined together to