Chief Marketer Staff

• NYC Comptroller Wants Lucrative Snapple Deal Pulled

  New York City’s comptroller has called for the city to cancel its $166 million deal with the Snapple Beverage Group that gave the company the right to

• Amazon.com Recruits 60 Celebs for Exclusive Holiday Content

  Amazon.com counts down the days till Christmas with 60 celebrities delivering exclusive content. Celebs including Bruce Springsteen, Michael J. Fox, Tom

• Globe Winners Honored at Palm Beach Gala

  Winners of the Globes were recognized last month during a gala held during the Marketing Agencies Association Worldwide’s annual conference in Palm Beach,

• Live From AdTech: Sites Pony Up for an Optimization Test

  A number of marketers presented their sites for criticism before an audience at AdTech on Tuesday, hoping for tips on how to better optimize them. A site

• BackcountryStore.com Mails First Catalog

  Online outdoor retailer BackcountryStore.com will drop its first ever catalog mailing next week, sending over 125,000 copies of a 24-page book. “Because

• Short Cuts

  4Wheel Parts Magazine has appointed Acculist as its list manager. The file features 236,182 buyers of parts for off-road and four wheel drive vehicles.

• Loews Launches Gift Cards with Cat in the Hat, LOTR versions

  Loews Cineplex Entertainment adds promotional overlays to its gift certificate program as it replaces paper gift certs with Reel Dollars gift cards. Collectable

• Unilever Sells Two U.K. Divisions

  Unilever Bestfoods will sell U.K. dairy business Ambrosia and desserts business Brown & Polson to Premier Foods. Unilever sheds the business as part of

• Agencies

  Children Take Over Times Square Nov. 8th

  On Nov. 8 from 10 a.m. to 4 p.m. children of all ages will have full reign of Times Square. For the first time, area businesses have joined together to

• Senate Debates FCRA Extension, Votes on Amendments

  The U.S. Senate debated the National Consumer Credit Reporting System Improvement Act of 2003 on Tuesday. The bill, S. 1753, was sponsored by Richard