Chief Marketer Staff

• True Value Founder Who Introduced Direct Mail to Chain Dies: Reports

  Edward E. Lanctot, whose Chicago-based hardware store eventually became the True Value hardware chain, died in Park Ridge, IL last week. He was 84. The

• Catalog Efficiencies Help Brookstone Trim Third Quarter Loss

  Third quarter sales for Brookstone Inc. rose to $73.7 million from $62.8 million a year ago. While the company did not release total net loss figures,

• PMG Questions Some Commission Proposals Before Panel

  Postmaster General Jack Potter called for modifying some of the recommendations of the President

• Attorneys Goldstein, Kent, Others Join Manatt Phelps & Phillips

  Advertising, marketing and media law specialists Linda A. Goldstein and Jeffrey S. Edelstein have joined the New York office of Manatt, Phelps & Phillips,

• NASCAR Pro Bill Elliott Launches Snack Brand

  NASCAR champ Bill Elliott and sports marketing agency Championship Group have formed a snack foods company, Elliott Championship Products, with plans

• Agencies

  Children Take Over Times Square Nov. 8th

  On Nov. 8 from 10 a.m. to 4 p.m. children of all ages will have full reign of Times Square. For the first time, area businesses have joined together to

• Unilever Sells Two U.K. Divisions

  Unilever Bestfoods will sell U.K. dairy business Ambrosia and desserts business Brown & Polson to Premier Foods. Unilever sheds the business as part of

• Live From AdTech: Rich Media Performs for B-to-B Campaign

  Business people don’t have time to contend with “cool” online technology. Flash and other rich media doesn’t dazzle them. They want marketers to get right

• Short Cuts

  4Wheel Parts Magazine has appointed Acculist as its list manager. The file features 236,182 buyers of parts for off-road and four wheel drive vehicles.

• BackcountryStore.com Mails First Catalog

  Online outdoor retailer BackcountryStore.com will drop its first ever catalog mailing next week, sending over 125,000 copies of a 24-page book. “Because