Chief Marketer Staff

• DM Club of NY Awards Silver Apples

  The Direct Marketing Club of New York is awarding a Silver Apple Award to Michael L. Faulkner and five others. Faulkner is senior vice president for segments

• Harry and David Rolls Out First TV Campaign in 10 Years

  Harry and David, Medford, OR, began running its first direct response television commercial in a decade. The 60-second spot, which debuted Monday, will

• Short Cuts

  Elgrande.com has acquired Biscayne Bay Trading Corp., a Florida-based office furnishing and housewares wholesaler. The acquisition gives Elgrande access

• Chico’s FAS Announces Promotions, Including DM Position

  Chico’s FAS, Inc., Fort Myers, FL, has promoted five executives, including Bari L. Horton, who was named vice president of direct marketing. Horton had

• PMG Questions Some Commission Proposals Before Panel

  Postmaster General Jack Potter called for modifying some of the recommendations of the President

• NYC Comptroller Wants Lucrative Snapple Deal Pulled

  New York City’s comptroller has called for the city to cancel its $166 million deal with the Snapple Beverage Group that gave the company the right to

• Agencies

  Rayovac Launches Tie-in with Dr. Seuss’ The Cat in the Hat

  This holiday season, Rayovac, one of the world’s leading battery companies, launched the largest consumer promotion in its history: a tie-in with the

• Globe Winners Honored at Palm Beach Gala

  Winners of the Globes were recognized last month during a gala held during the Marketing Agencies Association Worldwide’s annual conference in Palm Beach,

• Amazon.com Recruits 60 Celebs for Exclusive Holiday Content

  Amazon.com counts down the days till Christmas with 60 celebrities delivering exclusive content. Celebs including Bruce Springsteen, Michael J. Fox, Tom

• List and Database News

  Cambridge Healthtech Institute These 120,200 individuals attended Cambridge Healthtech Institute biotechnical and biomedical conferences. These scientists