Chief Marketer Staff

• Attorneys Goldstein, Kent, Others Join Manatt Phelps & Phillips

  Advertising, marketing and media law specialists Linda A. Goldstein and Jeffrey S. Edelstein have joined the New York office of Manatt, Phelps & Phillips,

• ALC Wins American Baby Files

  Meredith Corp. awarded its American Baby Files to American List Counsel as of Nov. 1. The last-12-month file contains 1.7 million records. Other files

• PMG Questions Some Commission Proposals Before Panel

  Postmaster General Jack Potter called for modifying some of the recommendations of the President

• DM Club of NY Awards Silver Apples

  The Direct Marketing Club of New York is awarding a Silver Apple Award to Michael L. Faulkner and five others. Faulkner is senior vice president for segments

• Live From AdTech: Rich Media Performs for B-to-B Campaign

  Business people don’t have time to contend with “cool” online technology. Flash and other rich media doesn’t dazzle them. They want marketers to get right

• NASCAR Pro Bill Elliott Launches Snack Brand

  NASCAR champ Bill Elliott and sports marketing agency Championship Group have formed a snack foods company, Elliott Championship Products, with plans

• Short Cuts

  4Wheel Parts Magazine has appointed Acculist as its list manager. The file features 236,182 buyers of parts for off-road and four wheel drive vehicles.

• BackcountryStore.com Mails First Catalog

  Online outdoor retailer BackcountryStore.com will drop its first ever catalog mailing next week, sending over 125,000 copies of a 24-page book. “Because

• Agencies

  Lego Hosts Ornament-building in Mills Malls

  The Lego Co. teams with mall developer Mills Corp. for a holiday promo that launches Nov. 29 with a “Build an Ornament” fundraiser to benefit Habitat

• NYC Comptroller Wants Lucrative Snapple Deal Pulled

  New York City’s comptroller has called for the city to cancel its $166 million deal with the Snapple Beverage Group that gave the company the right to