Chief Marketer Staff

• UPS to Test Cheap, No-Frills Service

  United Parcel Service will test a no-frills, low-cost service for selected direct marketers starting this month, UPS said. UPS Basic is designed to attract

• UPS to Test Cheap, No-Frills Service

  United Parcel Service will test a no-frills, low-cost service for selected direct marketers starting this month, UPS said. UPS Basic is designed to attract

• Ranking Democrats Blast USPS on NP Cooperative Rule

  At least one mailer group hopes Congressional opposition to the U.S. Postal Service’s nonprofit cooperative mailing rules will help derail their implementation

• Barnes & Noble Wants to Buy Back Web Store

  Barnes & Noble Inc. has offered to buy back the public shares of Barnes & Noble.com Inc. for $115 million. A committee of independent directors will evaluate

• October Sales All Over The Lot for Marketers

  October direct sales results for several retailers were a mixed bag, with some reporting cuts associated with pulling back resources, and others generating

• List and Database News

  Variety The 27,826 active subscribers to this weekly publication follow both the national and global entertainment industries avidly. Readers include

• Catalog Expert Maxwell Sroge Dies

  Maxwell

• Shareholders to Vote on Boise Acquisition of OfficeMax

  Both Boise Cascade Corp. and OfficeMax Inc. shareholders will meet on Dec. 9 to vote on Boise

• CA AG Sues Telemarketer Over Federal D-N-C Violations

  Bill Lockyer, California

• Short Cuts

  Karen Kaplan, president of advertising agency Hill, Holiday, Connors, Cosmopulos Inc. in Boston, has been appointed to the Advo board of directors. Advo