Chief Marketer Staff

• Mail Stream: A Report on Incoming Direct Mail

  The first true catalog effort from Linens-N-Things recently arrived, trumpeting the convenience of home delivery over retail shopping.

• Loose Cannon: Throwing The Book at Ma Bell

  Greetings, brethren. Please take your seats, and remember to turn your cell phones and pagers to the

• W.A. Wilde Names Aveni COO

  W.A. Wilde Co., a direct marketing services provider, has named Tony Aveni as its new COO. Aveni has been president of several divisions at Harte Hanks

• Ranking Democrats Blast USPS on NP Cooperative Rule

  At least one mailer group hopes Congressional opposition to the U.S. Postal Service’s nonprofit cooperative mailing rules will help derail their implementation

• Barnes & Noble Wants to Buy Back Web Store

  Barnes & Noble Inc. has offered to buy back the public shares of Barnes & Noble.com Inc. for $115 million. A committee of independent directors will evaluate

• List and Database News

  Computer Owners by Occupation at Home This database of computer users at their home addresses has purchased a new laptop, notebook or personal computer.

• FAO Says Sales Below Expectations

  Troubled toy titan FAO Inc. said Friday that both its direct and retail sales had been significantly below expectations. The King of Prussia, PA-based

• Post Offices Closed When Anthrax Found

  Eleven post offices remained closed this morning in Washington, D.C. after a routine air sample tested positive for anthrax, news reports said. The air

• Agency Auctions Super Bowl Ad on eBay

  Charlotte, NC-based Boone/Oakley is claiming to be the first ad agency to market a complete creative package for auction on eBay. Bidding ends Nov. 14,

• Clarification

  In “PMG Questions Some Commission Proposals Before Panel” (Direct Newsline, Nov. 6), the fifth paragraph should have read “Last April, Congress passed