Chief Marketer Staff

• Agencies

  American and United Airlines Launch Separate Sweeps

  American Airlines and United Airlines are each using sweepstakes to drum up customers and charitable donations. American, in a regional promotion, offers

• News Briefs

  LEGO: is holding a nationwide contest in which kids between the ages of six and 17 have 45 minutes to build something with 2,000 bricks based on a theme

• Revlon Re-Ups with Halle Berry

  Revlon has renewed its contract with Academy-Award winning actress Halle Berry to act as a company spokesperson. Berry has been a spokesperson for the

• List and Database News

  Wellquest International This 389,000-name file identifies upscale health-conscious buyers who have purchased products for beauty, health and personal

• Hall Dickler Defection Followed Merger Talks

  Last week’s departure of 10 lawyers from Hall Dickler Kent Goldstein & Wood to Manatt, Phelps & Phillips followed failed merger talks between the firms.

• Letters to the Editor

  : Verily I say unto you, Thou speakest in parables that not all thy

• R.R. Donnelley to Buy Moore Wallace in $2.8 Billion Deal

  Printing firm R.R. Donnelley plans to buy Canadian commercial printer Moore Wallace for $2.8 billion, plus debt, the companies announced. The combined

• Hanover Puts Non-Core Titles on the Block

  (Catalog Age) For starters, the multi-title mailer announced a recapitalization agreement with Chelsey Direct that is expected to close Dec. 17. Chelsey

• McDonald’s Tests McCaf Coffeehouses

  McDonald’s Corp. last week opened the first of seven McCaf coffee shops inside McDonald’s restaurants in Raleigh, NC, and San Francisco. Big Mac hopes

• Agencies

  Hallmark Replays Holiday Sweeps

  Hallmark Cards, Inc. will run a holiday sweeps that ties its retail stores to Hallmark Channel programming. Hallmark’s holiday sweeps lets you be a star