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Chief Marketer Staff

  • News Briefs

    LEGO: is holding a nationwide contest in which kids between the ages of six and 17 have 45 minutes to build something with 2,000 bricks based on a theme

  • Revlon Re-Ups with Halle Berry

    Revlon has renewed its contract with Academy-Award winning actress Halle Berry to act as a company spokesperson. Berry has been a spokesperson for the

  • Hanover Puts Non-Core Titles on the Block

    (Catalog Age) For starters, the multi-title mailer announced a recapitalization agreement with Chelsey Direct that is expected to close Dec. 17. Chelsey

  • McDonald’s Tests McCaf Coffeehouses

    McDonald’s Corp. last week opened the first of seven McCaf coffee shops inside McDonald’s restaurants in Raleigh, NC, and San Francisco. Big Mac hopes

  • Agencies

    American and United Airlines Launch Separate Sweeps

    American Airlines and United Airlines are each using sweepstakes to drum up customers and charitable donations. American, in a regional promotion, offers

  • List and Database News

    Wellquest International This 389,000-name file identifies upscale health-conscious buyers who have purchased products for beauty, health and personal

  • Agencies

    Hallmark Replays Holiday Sweeps

    Hallmark Cards, Inc. will run a holiday sweeps that ties its retail stores to Hallmark Channel programming. Hallmark’s holiday sweeps lets you be a star

  • Search Engines Asked to Stop Ads for Illegal Prescriptions

    The National Association of Boards of Pharmacy is pressuring online search engines to cease running advertisements from unlicensed drug dealers, CNET

  • Toshiba Inks Deal with NY Jets

    Toshiba America Consumer Products has entered a sponsorship agreement with the New York Jets for the 2003-2004 season. In addition to guest appearances

  • Prompting the Purchase

    Over the past 10 years IMI International has quizzed consumers on factors that get them to lay down the cash to make a purchase. We completed the latest