Chief Marketer Staff

• Hormel Educates People on Ways to Use Spam

  If you’re one of those people who might not be sure what to do with Spam, that canned meat from Hormel made mostly from pork, it’s a good idea that the company is going to give you some recipes.

• Studies Chart Facebook’s Popularity, Market Share, Viral Power

  If you’re the type to wait for hard data before readjusting your marketing to take in social media, prepare to be persuaded

• MTV Hires Jordan Berman as SVP Integrated Marketing

  MTV has a new senior vice president of integrated marketing

• News Briefs

  KRAFT: has tapped two former American Idol contestants, Anoop Desai and Matt Giraud, to help get a new jingles contest underway

• Agencies

  LL Bean’s Centennial Includes Signature Brand Relauch

  L.L.Bean has served up a new interpretation of its “L.L.Bean Signature” brand.

• Penton Taps MeritDirect For List, Marketing Services

  MeritDirect and Penton Media have inked an agreement under which MeritDirect will offer Penton

• Agencies

  Merkle To Help Feeding America Say Thank You

  Anyone still struggling to get out the wedding gift thank-you notes will appreciate the task facing Feeding America, a hunger-relief organization that focuses on Americans: The organization generates nearly 500,000 responses to its solicitations every year, and wants to efficiently acknowledge every one of them

• SEC Director: InfoGroup’s Gupta “Stole Millions”

  Former infoGroup chairman and CEO Vinod C. Gupta “stole millions of dollars from Info shareholders by treating the company like it was his personal ATM,” Robert Khuzami, director of the Securities and Exchange Commission’s division of enforcement, alleged in a statement.

• Hotlines Can Now Happen in Real Time

  Once upon a time, the freshest data you could get was “hotline” information

• Agencies

  Loyalty Programs Need to Keep Evolving

  The competition for consumers’ attention is tougher than ever, and marketers must keep finding new ways to engage with their audience.