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Chief Marketer Staff

  • NCAA Coaches to Reveal Papa John’s Promo Code

    Papa John’s is running a unique code promotion to raise funds for charity, but it won’t be as easy as finding the codes on pizza boxes

  • Todd Dexter Named VP U.S. Creative for Carlson Marketing

    Carlson Marketing has promoted Todd Dexter from vice president and group creative director to vice president, creative-U.S.

  • News Brief—Discovery Communications

    DISCOVERY COMMUNICATIONS: has entered into a licensing agreement with Horizon Group USA to develop Animal Planet-branded craft and activity kits

  • Agencies

    DMA’s Woolley Asks Senate to Limit FTC Power Expansion

    If House bill H.R. 4173 becomes law, it will broaden the Federal Trade Commission’s powers far beyond where they are now—with unforeseen and potentially chilling consequences for direct marketers. Linda Woolley, the Direct Marketing Association’s executive vice president of government affairs, brought this message to the Senate in an effort to pare back some of the bill’s provisions.

  • Agencies

    Meet the Broker: Arlene Baum

    Today we meet Arlene Baum, vice president of Bush List Co., which was acquired by Atlantic List Co. in February.

  • Email

    Only 20% of Sites Follow Up Abandoned Carts with E-mails

    Only 20 of the 100 websites visited by the E-tailing Group for its fourth-quarter mystery-shopping study sent follow-up e-mails in response to abandoned shopping carts. Even so, that

  • EBay Sued for Violating Disabilities Act

    A federal class-action lawsuit filed against eBay claims that the auction website discriminates against hearing impaired because it requires potential sellers to verify their identity via telephone.

  • Email

    New Tools and Tips to Strengthen the E-mail and Social Media Bond

    The week ended March 13 was the first time that Facebook was the number-one online destination in the U.S., topping Google. So this seems as good a time as any for two marketing solutions providers to release software that aims to integrate social media efforts into cross-channel campaigns.

  • Data & Analytics

    MeritDirect, Penton Partnership Goes Beyond List Sales

    MeritDirect will be gaining more than a file of 5.5 million postal names, 2.1 million e-mail names, 4.1 million telemarketing names, 400,000 international contacts and a database of 135,000 trade show attendees when it assumes management duties of Penton Media

  • SEC Complaint Details Gupta’s Alleged Abuses

    Did former infoGroup chairman and CEO Vinod C. Gupta really charge his company more than $9 million in personal expenses? The Securities and Exchange Commission alleged he did, and court papers detail both the calculations behind its allegations, as well as its claims of stock manipulations by Gupta.