Chief Marketer Staff

• Shopping.com Launches First TV Effort

  Shopping.com Inc., an online marketer, has launched its first TV advertising campaign. The budget was not disclosed. The campaign’s initial 30-second

• New Products and Services

  Transactional CD-ROM: enables consumers to purchase products and services through a CD-ROM–CDTC Inc., St. Cloud, FL

• Letters to the Editor

  : Excellent. There’s something reminiscent of Abraham being asked to sacrifice

• Loose Cannon: The Web’s Worst Site (And Why We Love It)

  Get a direct marketer drunk enough and an ugly truth emerges: Every so often, there is a temptation to give a customer what-for. An online marketer, Despair,

• List and Database News

  Vietnamese Prime Prospects This file offers 506,621 prospects taken from the E-Tech Ethnic and Religious Market Targeting System. Selections: Gender,

• Adrea Rubin Wins Yves Rocher List

  Yves Rocher has named Adrea Rubin Management Inc. to manage its buyer

• Thane International Reports Net Loss

  Thane International, Inc. reported a net loss of $3.1 million for its second quarter, larger than a net loss of $383,000 last year. The infomercial beauty

• QVC Share Acquisition Boosts Liberty Media’s Income

  Liberty Media Corp. reported net income of $41 million for the third quarter, up 86% from $22 million last year. The Englewood, CO firm attributed these

• Adrea Rubin Wins Yves Rocher List

  Yves Rocher has named Adrea Rubin Management Inc. to manage its buyer

• FutureCall Blames DNC List for Layoffs

  FutureCall LLC blamed the Federal Trade Commission’s national do-not-call list for its decision to fire 137 employees and warned it may have to shut down