Chief Marketer Staff

• Shopping.com Launches First TV Effort

  Shopping.com Inc., an online marketer, has launched its first TV advertising campaign. The budget was not disclosed. The campaign’s initial 30-second

• New Products and Services

  Transactional CD-ROM: enables consumers to purchase products and services through a CD-ROM–CDTC Inc., St. Cloud, FL

• USPS to Begin Installing Anti-Biohazard Systems

  The U.S. Postal Service plans next year to install new ventilation and filtration systems (VFS) in mail processing and distribution centers across the

• Loose Cannon: The Web’s Worst Site (And Why We Love It)

  Get a direct marketer drunk enough and an ugly truth emerges: Every so often, there is a temptation to give a customer what-for. An online marketer, Despair,

• Letters to the Editor

  : Excellent. There’s something reminiscent of Abraham being asked to sacrifice

• QVC Share Acquisition Boosts Liberty Media’s Income

  Liberty Media Corp. reported net income of $41 million for the third quarter, up 86% from $22 million last year. The Englewood, CO firm attributed these

• Adrea Rubin Wins Yves Rocher List

  Yves Rocher has named Adrea Rubin Management Inc. to manage its buyer

• Dell Reports Income Gain

  Dell Inc. reported net income of $677 million for the third quarter, up from $561 million last year. The direct response computer manufacturer/marketer

• Hello Direct VP Joel Stanley Hughes Dies at 58

  Joel Stanley Hughes, general manager and senior vice president of Hello Direct, died on Oct. 26 at age 58, Direct Newsline has learned. He is survived

• List and Database News

  Vietnamese Prime Prospects This file offers 506,621 prospects taken from the E-Tech Ethnic and Religious Market Targeting System. Selections: Gender,