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Chief Marketer Staff

  • GovConnections’ GSA Contract Cancelled

    (Catalog Age) Bad news for PC Connection. On Nov. 17, the Merrimack, NH-based computer reseller announced that its GovConnection subsidiary

  • List and Database News

    VLife MKTG Services has won management of this file of 48,721 subscribers to this entertainment magazine. The source is direct mail. Selections: International

  • Letters to the Editor

    : Excellent. There’s something reminiscent of Abraham being asked to sacrifice

  • Loose Cannon: The Web’s Worst Site (And Why We Love It)

    Get a direct marketer drunk enough and an ugly truth emerges: Every so often, there is a temptation to give a customer what-for. An online marketer, Despair,

  • List and Database News

    Vietnamese Prime Prospects This file offers 506,621 prospects taken from the E-Tech Ethnic and Religious Market Targeting System. Selections: Gender,

  • ERA Names Caisson VP of Membership

    The Electronic Retailing Association has named Jack Caisson as vice president of membership. He brings 16 years of association management experience from

  • Dell Reports Income Gain

    Dell Inc. reported net income of $677 million for the third quarter, up from $561 million last year. The direct response computer manufacturer/marketer

  • FutureCall Blames DNC List for Layoffs

    FutureCall LLC blamed the Federal Trade Commission’s national do-not-call list for its decision to fire 137 employees and warned it may have to shut down

  • Thane International Reports Net Loss

    Thane International, Inc. reported a net loss of $3.1 million for its second quarter, larger than a net loss of $383,000 last year. The infomercial beauty

  • Adrea Rubin Wins Yves Rocher List

    Yves Rocher has named Adrea Rubin Management Inc. to manage its buyer