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Chief Marketer Staff

  • MARS Adds Events Division

    MARS Advertising will open an events marketing division Dec. 1 with Steve Woods at the helm. Woods has been named president of MARS Event Marketing Group,

  • Casino City Press Adds Online Gaming Executive Database

    Casino City Press has added a file of gaming property owners and executive contacts to its premium online Gaming Business Directory (http://www.GBDOnline.com).

  • TV Retailer HSN to Offer Co-Branded Credit Card

    HSN, the television shopping network, will offer a new credit card to its viewers. The company chose Providian Financial Corp. to provide the card. The

  • Cadbury to Put Diet Tips on Labels: Report

    As childhood obesity rises to epidemic proportions, Cadbury Schweppes, an international maker of beverages and confectionery products, may include diet

  • Short Cuts

    Online marketers, FootSmart, Golfsmith and Sure Fit have selected Coremetrics to provide analysis of online channel behavior. The budget was not disclosed.

  • Mail Stream: A Report on Incoming Direct Mail

    Upscale sportswear brand Nautica recently launched a catalog of home furnishings called Nautica Home. Two versions of the “Premiere Issue – Fall 2003” were mailed, one featuring an anonymous female with her back to the camera and another with a scruffy-faced, long-haired male apparently daydreaming.

  • Shopping.com Launches First TV Effort

    Shopping.com Inc., an online marketer, has launched its first TV advertising campaign. The budget was not disclosed. The campaign’s initial 30-second

  • New Products and Services

    Transactional CD-ROM: enables consumers to purchase products and services through a CD-ROM–CDTC Inc., St. Cloud, FL

  • USPS to Begin Installing Anti-Biohazard Systems

    The U.S. Postal Service plans next year to install new ventilation and filtration systems (VFS) in mail processing and distribution centers across the

  • Draft Debuts Verizon.com TV Spot

    Draft New York launched a new television spot for Verizon Communications yesterday promoting Verizon.com. Spokesperson James Earl Jones was featured in