Chief Marketer Staff

• P&G, Kellogg Play with Cat in the Hat

  Procter & Gamble and Kellogg Co. are touting Dr. Seuss’ The Cat in the Hat via unusual tie-ins. This is P&G’s first-ever property tie-in for its service

• TV Retailer HSN to Offer Co-Branded Credit Card

  HSN, the television shopping network, will offer a new credit card to its viewers. The company chose Providian Financial Corp. to provide the card. The

• McDonald’s Revives McKids, Closes Redbox

  McDonald’s Corp. last week kicked off a worldwide licensing program for its McKids brand. Big Mac revives the 16-year-old brand with plans for toys, clothing,

• Britney Spears’ CDs Promoted on Sbarro Drink Lids

  The first of two new Britney Spears CD-ROMs appeared on drink cup lids last week at Sbarro restaurants across the country. The three-song CDs are distributed

• Cadbury to Put Diet Tips on Labels: Report

  As childhood obesity rises to epidemic proportions, Cadbury Schweppes, an international maker of beverages and confectionery products, may include diet

• Short Cuts

  Online marketers, FootSmart, Golfsmith and Sure Fit have selected Coremetrics to provide analysis of online channel behavior. The budget was not disclosed.

• Draft Debuts Verizon.com TV Spot

  Draft New York launched a new television spot for Verizon Communications yesterday promoting Verizon.com. Spokesperson James Earl Jones was featured in

• USPS to Begin Installing Anti-Biohazard Systems

  The U.S. Postal Service plans next year to install new ventilation and filtration systems (VFS) in mail processing and distribution centers across the

• GovConnections’ GSA Contract Cancelled

  (Catalog Age) Bad news for PC Connection. On Nov. 17, the Merrimack, NH-based computer reseller announced that its GovConnection subsidiary

• List and Database News

  VLife MKTG Services has won management of this file of 48,721 subscribers to this entertainment magazine. The source is direct mail. Selections: International