Chief Marketer Staff

• Letters to the Editor

  : Loved hearing about Despair, Inc. and found myself laughing

• Philly Kicks-Off $300,000 Gay Tourism Campaign

  The Greater Philadelphia Tourism Marketing Corp. has launched a three-year $300,000 tourism marketing campaign targeting the $54.1 billion gay and lesbian

• Chick-fil-A Introduces 2004 Promotional Calendar

  Restaurant chain Chick-fil-A launched the seventh edition of its annual cow-themed calendar last week. The calendars, priced at $5 each, include monthly

• Cadbury to Put Diet Tips on Labels: Report

  As childhood obesity rises to epidemic proportions, Cadbury Schweppes, an international maker of beverages and confectionery products, may include diet

• Mail Stream: A Report on Incoming Direct Mail

  Upscale sportswear brand Nautica recently launched a catalog of home furnishings called Nautica Home. Two versions of the “Premiere Issue – Fall 2003” were mailed, one featuring an anonymous female with her back to the camera and another with a scruffy-faced, long-haired male apparently daydreaming.

• Shopping.com Launches First TV Effort

  Shopping.com Inc., an online marketer, has launched its first TV advertising campaign. The budget was not disclosed. The campaign’s initial 30-second

• New Products and Services

  Transactional CD-ROM: enables consumers to purchase products and services through a CD-ROM–CDTC Inc., St. Cloud, FL

• Draft Debuts Verizon.com TV Spot

  Draft New York launched a new television spot for Verizon Communications yesterday promoting Verizon.com. Spokesperson James Earl Jones was featured in

• Short Cuts

  Online marketers, FootSmart, Golfsmith and Sure Fit have selected Coremetrics to provide analysis of online channel behavior. The budget was not disclosed.

• USPS to Begin Installing Anti-Biohazard Systems

  The U.S. Postal Service plans next year to install new ventilation and filtration systems (VFS) in mail processing and distribution centers across the