Chief Marketer Staff
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Kraft Sponsors People Edition
Kraft Foods is sponsoring a special edition of People Magazine mailed to 450,000 households Thanksgiving week. The People Extra Hollywood Family Album
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List and Database News
Elsevier Chiropractic Book Buyers This file of 3,352 chiropractic practitioners have purchased a variety of books related to their trade within the last
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MARS Adds Events Division
MARS Advertising will open an events marketing division Dec. 1 with Steve Woods at the helm. Woods has been named president of MARS Event Marketing Group,
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Delivery Results Contribute to Strong Third Quarter for Staples
Staples Inc. generated $3.5 billion in third-quarter sales, up 13% from $3.1 billion in third-quarter 2002. The company
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Philly Kicks-Off $300,000 Gay Tourism Campaign
The Greater Philadelphia Tourism Marketing Corp. has launched a three-year $300,000 tourism marketing campaign targeting the $54.1 billion gay and lesbian
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Chick-fil-A Introduces 2004 Promotional Calendar
Restaurant chain Chick-fil-A launched the seventh edition of its annual cow-themed calendar last week. The calendars, priced at $5 each, include monthly
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Britney Spears’ CDs Promoted on Sbarro Drink Lids
The first of two new Britney Spears CD-ROMs appeared on drink cup lids last week at Sbarro restaurants across the country. The three-song CDs are distributed
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Casino City Press Adds Online Gaming Executive Database
Casino City Press has added a file of gaming property owners and executive contacts to its premium online Gaming Business Directory (http://www.GBDOnline.com).
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Equifax Reorganizes, Seeks DM Unit Executive
Equifax Inc. has reorganized into six business units that will report directly to Thomas F. Chapman, the company