Chief Marketer Staff

• Equifax Reorganizes, Seeks DM Unit Executive

  Equifax Inc. has reorganized into six business units that will report directly to Thomas F. Chapman, the company

• Chick-fil-A Introduces 2004 Promotional Calendar

  Restaurant chain Chick-fil-A launched the seventh edition of its annual cow-themed calendar last week. The calendars, priced at $5 each, include monthly

• Philly Kicks-Off $300,000 Gay Tourism Campaign

  The Greater Philadelphia Tourism Marketing Corp. has launched a three-year $300,000 tourism marketing campaign targeting the $54.1 billion gay and lesbian

• Casino City Press Adds Online Gaming Executive Database

  Casino City Press has added a file of gaming property owners and executive contacts to its premium online Gaming Business Directory (http://www.GBDOnline.com).

• MARS Adds Events Division

  MARS Advertising will open an events marketing division Dec. 1 with Steve Woods at the helm. Woods has been named president of MARS Event Marketing Group,

• TV Retailer HSN to Offer Co-Branded Credit Card

  HSN, the television shopping network, will offer a new credit card to its viewers. The company chose Providian Financial Corp. to provide the card. The

• Letters to the Editor

  : Loved hearing about Despair, Inc. and found myself laughing

• Cabela’s Picks Norstan for Call Center Services

  Cabela

• Britney Spears’ CDs Promoted on Sbarro Drink Lids

  The first of two new Britney Spears CD-ROMs appeared on drink cup lids last week at Sbarro restaurants across the country. The three-song CDs are distributed

• News Briefs

  CROWN ROYAL: leverages its distinctive purple bag for a holiday promo. In a first for the whiskey brand, consumers can have a personalized message stitched