Chief Marketer Staff

• Live from ECMOD: More Similarities Than Differences

  (Catalog Age) Direct marketing in the U.S. is more similar to marketing in the U.K. and the rest of Europe than it is different. That’s the conclusion

• Live from ECMOD: Search, Yes; Call Center, No

  (Catalog Age) How can the self-described largest technology seller in the U.K. have no call center and no stores, aside from a few airport shops? Easily,

• Jennifer Government

  Jennifer Government MAX BARRY (Doubleday, January 2003) The world is run by giant American corporations; taxes are illegal; employees take the last names

• FTC’s Swindle Calls on Firms to Build ‘Culture of Security’

  American business still has a long way to go in protecting consumer data, a Federal Trade Commission executive implied before Congress today. Some firms

• List and Database News

  Cuisine at Home Names and Addresses Inc. is offering the updated Cuisine at Home subscriber file. It includes 286,604 active names, including 141,741

• The Influentials

  The Influentials ED KELLER and JON BERRY (The Free Press, January, 2003) One American in ten tells the other nine how to vote, where to eat and what to

• Short Cuts

  Advanstar Technology Group has entered a strategic alliance with the Call Center Networking Group to develop new conference and educational programs for

• Coldwater Creek Suffers Direct Sales Drop

  Coldwater Creek Inc., despite an increase in retail sales, took a hit in its direct marketing business during the third quarter. The direct segment, which

• Delivery Results Contribute to Strong Third Quarter for Staples

  Staples Inc. generated $3.5 billion in third-quarter sales, up 13% from $3.1 billion in third-quarter 2002. The company

• Philly Kicks-Off $300,000 Gay Tourism Campaign

  The Greater Philadelphia Tourism Marketing Corp. has launched a three-year $300,000 tourism marketing campaign targeting the $54.1 billion gay and lesbian