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Chief Marketer Staff

  • List and Database News

    Cuisine at Home Names and Addresses Inc. is offering the updated Cuisine at Home subscriber file. It includes 286,604 active names, including 141,741

  • Coldwater Creek Suffers Direct Sales Drop

    Coldwater Creek Inc., despite an increase in retail sales, took a hit in its direct marketing business during the third quarter. The direct segment, which

  • The Influentials

    The Influentials ED KELLER and JON BERRY (The Free Press, January, 2003) One American in ten tells the other nine how to vote, where to eat and what to

  • Live from ECMOD: More Similarities Than Differences

    (Catalog Age) Direct marketing in the U.S. is more similar to marketing in the U.K. and the rest of Europe than it is different. That’s the conclusion

  • Short Cuts

    Advanstar Technology Group has entered a strategic alliance with the Call Center Networking Group to develop new conference and educational programs for

  • FTC’s Swindle Calls on Firms to Build ‘Culture of Security’

    American business still has a long way to go in protecting consumer data, a Federal Trade Commission executive implied before Congress today. Some firms

  • Jennifer Government

    Jennifer Government MAX BARRY (Doubleday, January 2003) The world is run by giant American corporations; taxes are illegal; employees take the last names

  • Kraft Sponsors People Edition

    Kraft Foods is sponsoring a special edition of People Magazine mailed to 450,000 households Thanksgiving week. The People Extra Hollywood Family Album

  • Britney Spears’ CDs Promoted on Sbarro Drink Lids

    The first of two new Britney Spears CD-ROMs appeared on drink cup lids last week at Sbarro restaurants across the country. The three-song CDs are distributed

  • Delivery Results Contribute to Strong Third Quarter for Staples

    Staples Inc. generated $3.5 billion in third-quarter sales, up 13% from $3.1 billion in third-quarter 2002. The company